Viewership of the Women’s FIFA World Cup almost doubled between 2019 and 2023.
ESPN platforms’ full slate of College Football bowls in 2024 averaged 4.6 million viewers across 40 total games.
The number of Americans who follow judo represents one of the largest increases for any sport over this time span.
Though huge in the US, global growth in engagement with the NBA can be linked to international stars.
The increase in eSports viewership is up massively due to the post-Covid boom.
Soccer is rising up the ranks of popularity in the US, driven mainly by younger audiences.
Due to an increase in viewership Caesars will offer betting on swimming at the 2024 Aquatics World Championships.
Padel’s Hexagon Cup will be streamed for the first time in 2024 on Eurosport+.
The Winter Olympics grow in popularity every year, driven by big hitters like figure skating and bobsleigh.
Social media and Google searches soared over the men’s qualifying combined sport climbing round during Tokyo 2020.
In 2023, a record number of people tuned in for the International Mixed Martial Arts Federation (IMMAF) World Championship.
The 2023 Cycling World Championships saw unprecedented interest across the BMX category.
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