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Why Smart Marketers Rely On TrafficGuard?

Only Pay for Real Conversions, Not Just Clicks

Track the entire user journey, click to conversion, to verify that affiliate activity is legitimate and incremental.

Uncover Invalid Conversions Fast

Identify attribution hijacking, cookie stuffing, incentivised installs, and other tactics that inflate costs without adding real growth.

Turn Fraud into Savings

Every invalid conversion is uncovered, helping you claw back wasted spend and reinvest in growth.

Seamless Integration Across Affiliate Platforms

Plug into your AMP with minimal lift and start gaining transparency and control immediately.

Features Overview | Affiliate

Features That Deliver Real Value

Full-Funnel Affiliate Traffic Verification

Track every click, view, and conversion across the entire journey, not just the last touch.

Total Control with Custom Filters

Exclude unapproved traffic sources, suspicious referral methods, or rule-breaking partners to manage payouts your way.

Pinpoint Revenue-Driving Partners

Gain click-level attribution and domain intelligence to identify who adds real value and who is siphoning off budget.

Smarter Reconciliation at Scale

Detailed fraud insights make it simple to adjust conversions and keep partners accountable.

Key Feature | Affiliate

Track, Validate, and Optimise All in One Place

Our live dashboard shows exactly how much of your affiliate spend is protected, highlighting fraud trends, partner performance, and potential budget recovery, whether through automated reversals on Impact or reconciliation lists on other AMPs.

What Do We Protect Campaigns From? I TrafficGuard

Unmasking the Affiliate Frauds That Drain Your Spend

Attribution Hijacking

Affiliates steal credit with click injection or last-second redirects, paying commissions for sales they didn’t drive.

Cookie Stuffing

Cookies drop without real engagement, tricking your system into paying for fake conversions. This bloats your customer acquisition cost and hides true channel performance.

Incentivised Traffic

Sure, conversions happen, but these users rarely stick around, leaving you paying for low-value customers.

Fake Leads & Bot Activity

Automated scripts generate bogus installs and signups that add zero business value.

Misleading Creative

Ads or landing pages that misrepresent your offer bring fake or non-compliant traffic, damaging brand trust and compliance.

Non-Compliant Media Buying

Partners running paid traffic from banned geos or sources risk your programme’s reputation and compliance.

Get More from Ultimate Affiliate Guide

Understand Affiliate Ad Fraud, And How to Beat It

Affiliate fraud isn’t just one trick, it’s a toolbox of tactics silently draining your budget and damaging growth. Learn how to spot fraudulent partners, prevent attribution hijacks, and optimise for real, incremental conversions.

How To Start?

Protect Your Affiliate Campaigns With TrafficGuard

Explore Our Plans Details
Unlock Your Protection

TrafficGuard have different plans for different needs, choose the one that fits you best

What to expect during the audit period?

integration
DAY 1
Integration Setup
invalid traffic audit
DAY 2
Invalid Traffic Audit
(2 weeks)
check-in
DAY 7
Mid-Audit Check-In
Results
DAY 15
Audit Results & Recommendation

How to set up tracking?

Essential Step
Track Essential Steps | TrafficGuard
Adding TrafficGuard tracking template across all of your campaigns
Recommended Step
Tracking Recommended Step | TrafficGuard
Adding JS tag (conversion snippets) to your website to track users post flux behavior. Unlock our full funnel solution.

Choose Plan

We have multiple plans to meet your needs.

Explore Our Plans Details
Unlock Your Protection

TrafficGuard have different plans for different needs, choose the one that fits you best

In-depth Audit

Timeline of getting your site’s in-depth audit results.

What To Expect During the Audit Period?

integration
DAY 1
Integration
invalid traffic audit
DAY 2
Invalid Traffic Audit
(2 weeks)
check-in
DAY 7
Check-in
Results
DAY 15
The Results

How To Set Up

Simple steps to set up tracking. Enjoy our full funnel solution for your google campaigns.

How to set up tracking?

Essential Step
Track Essential Steps | TrafficGuard
Adding TrafficGuard tracking template across all of your campaigns
Recommended Step
Tracking Recommended Step | TrafficGuard
Adding JS tag (conversion snippets) to your website to track users post flux behavior. Unlock our full funnel solution.

Real Results Across Industries | Google Search

Click Fraud Prevention That Fits Every Business

TrafficGuard helps businesses of all sizes stop wasting money on invalid traffic and fraud. We ensure every click is from a real prospect, not a bot or fake source. With clear insights and transparency, we help you optimise your campaigns and safeguard your marketing budget across all channels.

43%

of their traffic was invalid

4.5X

improvement in ROI

80%

decrease in invalid traffic

Combating Bots in Major UK Betting Company

William Hill - Combating Bots in Major UK Betting Company
20%

improvement in conversion rates

70%

savings on returning users cost

99%

growth in unlocked budget a quarter

Insuring Against Invalid Traffic with TrafficGuard

Product: Search
Income - Insuring against invalid traffic with TrafficGuard
27%

reduction in invalid clicks

20%

of budget reinvested

13x

ROI

First MENA Telco to Implement TrafficGuard Product: Search

Product: Search
Zain - First MENA Telco
15.4%

increase in conversions

8.7%

of ad budget lost to invalid clicks

56%

of invalid traffic was due to multiple clicks

Fighting Ad Fraud in Education

Product: Search
Alison - Fighting Ad Fraud in Education with TrafficGuard

Recommended Resources

Stay up to date with TrafficGuard's latest resources on click fraud protection for marketers.

The Honey.com cookie stuffing case highlights a rising affiliate fraud threat that falsely attributes conversions. Learn how TrafficGuard’s fraud prevention stops it before it impacts you.
January 29, 2025

Winning at Protecting Your Digital Ad Spend

FAQs of TrafficGuard Affiliate

Can’t find what you are looking for? Go to our support page to learn more.

Why do I need fraud protection for my affiliate programme?

Affiliate marketing is vulnerable to issues like attribution hijacking, cookie stuffing, and incentivised traffic that doesn’t deliver long-term value. Even with platform-level checks, many of these tactics still slip through. TrafficGuard gives you visibility into the full user journey so you can reward partners based on genuine contribution, not manipulation.

What kinds of affiliate fraud can TrafficGuard detect?

We detect a wide range, including click injection, non-compliant tracking, and installs that don’t originate from the affiliate but still get attributed to them. We also flag low-value, incentivised conversions that may technically be valid, but offer little to no customer lifetime value.

Will this reduce the amount I’m paying out to affiliates?

In most cases, yes. We typically find that 5–10% of affiliate-attributed conversions don’t hold up when the data is analysed. By cutting those out, you reduce CAC and reinvest into the partners and placements that are actually driving incremental growth.

Does TrafficGuard work with my affiliate platform?

Right now, our affiliate solution is integrated with Impact. We’re expanding to other platforms, and in most cases, setup is simple. All we need is access to the click via tracking templates and the conversion via your AMP’s API.

What makes TrafficGuard different from the fraud filters on affiliate platforms?

Most networks filter after the fact and don’t show you much detail. TrafficGuard analyses the entire funnel in real time, across affiliate, paid social, and organic traffic, giving you the full picture. It’s about protecting your budget before the payout happens.

Ready To Protect Your Ad Spend?

Safeguard your budget from bots clicks, bonus abusers, and fraudulent clicks. Contact us to customise a solution that fits your business needs.
a screenshot of trafficguard's click fraud protection dashboard

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