The only fraud prevention solution to actively block traffic at three levels – at the click, attribution and post-attribution levels.
Over 4 billion fraudulent transactions blocked and counting.
How TrafficGuard Works
TrafficGuard blocks fraudulent and invalid clicks in real time based on a wide variety of click-level indicators. Ad stacking and bot traffic are just a couple of fraud tactics TrafficGuard blocks at the click.
When an app is installed, TrafficGuard validates attribution in real-time ensuring consistency in install volumes between advertisers, supply sources and intermediaries.
Some sophisticated tactics are only detectable after an app is installed and the “user” engages with the app. Analysis of post-install activity from thousands of campaigns every minute allows TrafficGuard to detect fraud at the post-attribution level.
Each level creates a cumulative data loop and strengthens TrafficGuard’s machine learning algorithms.
Get users, not installs
Make sure your advertising results in real users of your mobile app. As well as blocking non-human traffic and fraud, TrafficGuard can also block attribution of installs outside your target audience.
This ensures you only pay for advertising when it delivers you the users you want.
Sophisticated fraud protection
TrafficGuard preemptively blocks digital advertising fraud so you can:
Spend less time interpreting reports
TrafficGuard has been designed to mitigate fraud and IVT in real-time. Spend less time reconciling invoices and trying to understand complex fraud reports, more time driving growth and optimising performance.
Optimise campaigns fast, with confidence
Fraud waits for no one, which is why reporting alone is not good enough. Blocking fraud in real-time means advertising campaigns are optimised in real-time, fuelling ROI. Clean performance data gives you the confidence to make optimisation decisions that drive campaign success.
Protect against known and unknown fraud tactics
Ad fraud is constantly mutating to avoid detection. TrafficGuard, and the boffins that train it, utilise machine learning fueled by big data to find and validate new fraud tactics as they emerge.
Detection, mitigation and reporting in one simple tool
No complex integrations, no high latency API calls. TrafficGuard provides comprehensive digital ad fraud detection, mitigation and reporting in one tool.
Transparent and granular reporting
TrafficGuard for Agencies is designed to safeguard multiple clients. Manage all your clients and campaigns, onboard new partners, and monitor performance from a single portal.
Each client and partner has access to dedicated and consistent reporting available through their own dashboard. Transactional level detail can be exported giving you and your partners complete control and transparency.
Manage all your campaigns and supply sources via one user-friendly portal.
TrafficGuard is your single source of truth, with reliable and consistent reporting between you, the advertiser, and each of your supply sources who access reporting on their own traffic. Dedicated dashboards give you and your partners complete control and transparency.
Integration with TrafficGuard
Want to know more?
Check out the TrafficGuard video!