Click Fraud Protection Pricing

From startups to enterprises, our pricing adapts to your needs while protecting every click.

Google Search

From 2%
of your Google Ad Spend
Unlimited ad spend, domains, clicks, users and ad accounts
Enterprise Dashboard
Added IP range exclusion capacity*
CPC Optimiser*
PMAX protection 🎉
*dependent on Google Ads Volume
Real-time analytics
Automated fraud prevention
Dedicated support

Affiliate

From $1,500
Per Month
# of conversions included (from 10,000)
Customised AMP integration
Instream prevention
User journey analysis
Custom validation rules
Misattribution prevention
Real-time analytics
Automated fraud prevention
Dedicated support

Mobile

From $2,500
Per Month
# of impressions, clicks, installs and events included (from 50M)
Customised MMP integration
Impression & click-level protection
Event level verification
Agency and partner access
Unlimited partner integrations
Misattribution prevention
Real-time analytics
Automated fraud prevention
Dedicated support

Meta

Available for clients already using another TrafficGuard product.
Automated fraud prevention
Real-time analytics
Cross-channel audience exclusions
Sign up in seconds.
No credit card required.

Google Search

Detection Plan

FREE
of your Google Ad Spend
Real-time analytics
Unlimited clicks
10 users
1 ad account
Up to 2.5k ad spend
1 domain included
Automated fraud prevention
Chat support
Enterprise dashboard
Added IP range exclusion capacity
CPC optimiser
Pmax protection
Sign up in seconds.

Google Search

Protection Plan

2%
of your Google Ad Spend
Real-time analytics
Unlimited clicks
10 users
1 ad account
Unlimited ad spend
5 domains included
Automated fraud prevention
Chat support
Enterprise dashboard
Added IP range exclusion capacity
CPC optimiser
Pmax protection

The Invalid Traffic Calculator

Take our quick IVT Calculator to uncover the hidden costs of invalid traffic in your client’s campaigns!

FAQs

How is TrafficGuard priced?

TrafficGuard's pricing varies by solution: the PPC solution is based on a percentage of your Google Ads spend, while Mobile App and Affiliate solutions are priced according to the number of events (clicks, installs, events, and conversions) monitored.

What are the payment options?

You can choose to pay monthly or opt for an upfront payment at a discounted rate. TrafficGuard is also available through Google Cloud, with 100% of the fees contributing to your Google Cloud committed spend.

What happens if I don’t use my full monthly allowance?

We’ll work closely with you to ensure your plan matches your ad fraud prevention needs, so you’re not paying for more than you use.

Can TrafficGuard support me if my monthly PPC spend is below the Enterprise threshold?

Absolutely. Invalid traffic is an issue for businesses of all sizes. We offer free invalid traffic detection for spends up to $2,500 and a flexible pay-as-you-go protection solution no matter your budget.

What if my monthly spend varies due to seasonality?

We understand that ad spend can fluctuate with seasonality and other factors. That’s why TrafficGuard offers tailored plans to fit your spending patterns, helping you avoid unnecessary overage charges and ensuring you’re covered when you need it most.

Ready To Protect Your Ad Spend?

Protect your campaigns from invalid traffic and see real returns. Start for free today or contact us to find the perfect plan for your business — big or small, we’ve got you covered.
a screenshot of trafficguard's click fraud protection dashboard