TrafficGuard Pricing

Every Impression, Click and Conversion Counts — Make Sure They’re Real.

Whether you’re a startup, SMB, enterprise, or agency, monitor every interaction, block invalid traffic, and optimise campaigns in real time, so every advertising dollar works harder.

How much do you spend monthly on ads?
0
Monitor
Detection plan
See every interaction and identify invalid traffic before it impacts your budget.
$0 / month
No Credit Card Required
See which interactions are real and where your budget is at risk.
Features
Covers up to $2.5k in Ad Spend — ideal for test campaigns or low-volume accounts.
Live Traffic Monitoring — see every click, session and pattern in real time.
Single Site Focus — 1 domain, 1 ad account.
Up to 10 users — enough for teams or agencies running early-stage reviews.
Why people choose Monitor:
Visibility without commitment, understand your invalid traffic exposure on a subset of campaigns before taking action.
Shield
Most Popular
Protection plan
Stop fraud, protect your budget, and scale with confidence.
How much do you spend monthly on ads?
0
2% / month of your ad spend
$XX/month
Activate real-time protection in minutes.
Everything in Monitor, plus:
Autopilot Fraud Prevention — block bots, click farms, proxies, competitor clicks and suspicious devices instantly.
Unlimited Ad Spend Protection — scale without limits or coverage restrictions.
Multi-Site Coverage — protect up to 5 domains.
Priority Live Chat — get fast support when campaigns matter most.
Unlimited Click Volume — full coverage at any scale.
Why people choose Shield:
It delivers immediate savings by eliminating invalid traffic, giving cleaner data, more consistent performance, and more conversions from the same budget.
Scale
Best Value
Enterprise plan
Flexible solutions for high-volume advertisers and agencies.
Custom
Free Trial Available
Contact Us
Speak with a dedicated specialist to set up your plan.
Everything in Shield, plus:
Unlimited Users & Ad Accounts — perfect for multi-brand or client-side setups.
Dedicated Success Manager — hands-on optimisation and tailored exclusions.
Advanced IP Hardening — block full IP ranges associated with farms or automated activity.
Smart Bid Optimizer — intelligent CPC adjustments to minimise cost leakage.
Performance Max Shield — specialised protection for PMax campaigns (usage-dependent on Google Ads volume).
Enterprise Dashboard — consolidated views across brands, markets and accounts.
Why Enterprise teams choose Scale:
Total control, zero limits, and tooling that goes beyond “protection” into performance optimisation.

Clear Reporting in One Dashboard

See exactly how much Meta spend is protected, with clear visibility into invalid traffic, campaign health, and budget recovered.

Real-Time Invalid Traffic Blocking

Automatically detect and exclude bots and non-human behaviour in real time using high-accuracy, browser-level signals that keep optimisation clean.

Full-Funnel Behavioural Intelligence

Analyse full user journeys from click to post-conversion to identify non-genuine engagement and advanced click patterns standard filters miss.

Enterprise Social Protection
Protect Meta spend in real time.
From $250 / month
Includes:
Stronger Campaign Performance — improve optimisation accuracy by removing invalid signals so Meta’s algorithms focus on real users, resulting in higher ROAS, cleaner learning phases and more reliable scaling.
Portfolio-Level Protection — connect one Meta portfolio and secure up to 25 ad accounts at once.
Real-Time Browser-Level Validation — assess every click instantly using full user session data.
Automatic Audience Exclusions — remove invalid users and bots from targeting the moment they’re detected.
Non-Incremental User Prevention — stop repeat clickers and low-value engagement inflating performance.
Enterprise Reporting Dashboard — view invalid traffic, exclusions and rescued budget in one place.
Dedicated Onboarding & Support — hands-on setup and ongoing assistance for enterprise teams.

Pinpoint Revenue-Driving Partners

Identify which affiliate partners deliver genuine value using click-level attribution and domain-level insights.

Full-Funnel Affiliate Traffic Verification

Verify affiliate traffic across impressions, clicks, and conversions to understand where real value is created beyond last-touch signals.

Total Control with Custom Filters

Protect payouts by filtering unapproved sources, suspicious referral methods, and partners that fall outside your quality rules.

Enterprise Affiliate Protection
Protect attribution and stop stolen conversions.
From $1,500/month
Includes:
Stronger Programme Performance — improve partner optimisation and ROI by removing invalid signals, ensuring your budget flows to partners who genuinely drive incremental revenue.
Conversion-Level Protection — validate and control attribution from click to conversion.
Custom AMP Integration — connect directly with your affiliate platform for accurate reconciliation.
Instream Fraud Prevention — stop invalid activity before it’s credited or paid out.
User Journey Analysis — assess intent, behaviour and conversion quality, not just outcomes.
Misattribution Prevention — prevent cookie stuffing, forced clicks and late-stage hijacking.
Enterprise Reporting & Support — real-time dashboards with dedicated onboarding and assistance.

Click-Level Fraud Prevention

Automatically block bots, click farms, and other invalid traffic at the point of click to protect budget and improve acquisition quality.

Post-Attribution Fraud Detection

Detect and invalidate fraudulent behaviour after attribution, including fake installs and in-app abuse, using continuous machine-led analysis.

Comprehensive Reporting and Insights

Gain clear visibility into traffic quality, fraud trends, and sources to support confident, data-driven optimisation decisions.

Enterprise Plan
Verify mobile attribution and prevent install fraud.
From $2,500/month
Includes:
Stronger Campaign Performance — improve optimisation accuracy by removing invalid signals, allowing bidding algorithms and UA teams to scale campaigns with higher ROAS and more reliable user quality
Full-Funnel Verification — validate impressions, clicks, installs and events across the entire app journey.
Click-Level Fraud Prevention — block bots, farms and spoofed traffic before attribution occurs.
Install & Attribution Verification — ensure only genuine installs are credited to paid sources.
Post-Attribution Validation — detect sophisticated fraud patterns after install and in-app activity.
Native MMP Integrations — connect directly with leading MMPs for clean attribution data.
Enterprise Dashboards & Support — real-time reporting with dedicated onboarding and assistance.

The Invalid Traffic Calculator

Take our quick IVT Calculator to uncover the hidden costs of invalid traffic in your client’s campaigns!

FAQs

How is TrafficGuard priced?

TrafficGuard's pricing varies by solution: the PPC solution is based on a percentage of your Google Ads spend, while Mobile App and Affiliate solutions are priced according to the number of events (clicks, installs, events, and conversions) monitored.

What are the payment options?

You can choose to pay monthly or opt for an upfront payment at a discounted rate. TrafficGuard is also available through Google Cloud, with 100% of the fees contributing to your Google Cloud committed spend.

What happens if I don’t use my full monthly allowance?

We’ll work closely with you to ensure your plan matches your ad fraud prevention needs, so you’re not paying for more than you use.

Can TrafficGuard support me if my monthly PPC spend is below the Enterprise threshold?

Absolutely. Invalid traffic is an issue for businesses of all sizes. We offer free invalid traffic detection for spends up to $2,500 and a flexible pay-as-you-go protection solution no matter your budget.

What if my monthly spend varies due to seasonality?

We understand that ad spend can fluctuate with seasonality and other factors. That’s why TrafficGuard offers tailored plans to fit your spending patterns, helping you avoid unnecessary overage charges and ensuring you’re covered when you need it most.

How can I measure the ROI of TrafficGuard’s protection?

TrafficGuard provides full visibility into how much of your ad spend is recovered through invalid traffic prevention. Our reporting dashboard shows savings, invalid click rates, and clean conversion performance in real time, helping you quantify ROI and justify the investment to your team or stakeholders.

Is there a minimum contract or can I scale up as I grow?

TrafficGuard’s pricing is flexible. You can start small and scale as your ad spend or traffic volume increases. There’s no long-term commitment required to begin, and our plans are designed to grow with your marketing activity, whether you’re managing a few campaigns or operating across multiple channels and regions.

Ready To Protect Your Ad Spend?

Protect your campaigns from invalid traffic and see real returns. Start for free today or contact us to find the perfect plan for your business — big or small, we’ve got you covered.
a screenshot of trafficguard's click fraud protection dashboard