TrafficGuard Omnichannel Overview
Click Fraud & Invalid Traffic Protection for All Digital Channels
Invalid clicks and fraudulent traffic, like bots, click spam, and hyper-engaged fake users, drain budgets and distort data. TrafficGuard stops them in real-time, validates affiliate actions, and ensures transparency across Google, Meta, and all digital channels. Protect ad spend, sharpen insights, and boost ROI with confidence.
About Invalid Traffic
Why Invalid Traffic Hurts Your Campaigns
Bots, click spam, fake users, and affiliate fraud drain ad spend, distort analytics, and distract from real customers. The result? Higher costs, weaker targeting, and reduced campaign impact across Google, Meta, and beyond. TrafficGuard protects in real time so your budget fuels real audiences, accurate insights, and stronger conversions.
To Your Budget
Fake clicks and IVT bleed digital campaigns dry with worthless impressions. TrafficGuard blocks them instantly, saving ad spend across all channels.
To Your Results
IVT skews data, misguides budget allocation, and kills ROAS in digital campaigns. TrafficGuard filters fraud, unlocks clear insights, and lets you reinvest in real users for better conversions.
What Do We Protect Campaigns From? | TrafficGuard
We Block Harmful Clicks, Maximise Your Performance
Invalid traffic doesn’t just waste budget, it distorts data and disrupts campaign success. TrafficGuard blocks threats in real-time so your clicks count, and your performance improves.
Bots & Fake Clicks
Bots and click farms flood campaigns with fake clicks, wasting ad spend. TrafficGuard blocks them instantly, securing your budget.
Repeat & Hyper-Engaged Users
Branded campaigns often attract abnormal click volume. TrafficGuard caps excessive activity to protect performance metrics.
Competitor & Malicious Clicks
Competitors and fraud rings clicking your ads waste budget and steal reach. TrafficGuard blocks them instantly with real-time protection and device fingerprinting.
Promo & Attribution Fraud
Fraudsters fake conversions to exploit offers or steal credit. TrafficGuard verifies every touchpoint to ensure your budget only rewards real results.
Why TrafficGuard Omnichannel?
Powerful Features Built to Fight Click Fraud at Scale
Whether you're running affiliate, paid social, or Google campaigns, TrafficGuard protects your spend, sharpens your targeting, and gives you confidence to scale.
Prevent Fraud Before It Wastes Your Budget
TrafficGuard blocks fake clicks, bots, and high-risk traffic before they register. We use pre-click validation and behavioural signals to stop fraud in real time, not after the fact.
Cross-Channel Accuracy from Click to Conversion
Our protection doesn’t stop at the click. We validate the full user journey, ensuring attribution is accurate across Meta, PMax, search, display, and affiliate. Your data stays clean. Your decisions stay sharp.
Enterprise-Grade Bot & Abuse Defence
We combine fingerprinting, device profiling, VPN/proxy detection, and real-time threat intelligence to filter out everything from bots and bonus abusers to click farms and competitor sabotage.
Flexible Rules to Fit Every Channel
Set campaign-level rules for click thresholds, frequency caps, device types, and geo-restrictions. Whether you're scaling affiliates or running branded search, you stay in control of how your traffic behaves.
Smarter Geo Filtering
Go beyond basic IP blocks. TrafficGuard analyses patterns across regions, devices, and behavioural traits to identify high-risk traffic, and block it with precision.
Real Results Across Industries | TrafficGuard
Tailored Click Fraud Solution Across Industries & Businesses
TrafficGuard helps businesses of all sizes stop wasting money on invalid traffic and fraud. We ensure every click is from a real prospect, not a bot or fake source. With clear insights and transparency, we help you optimise your campaigns and safeguard your marketing budget across all channels.
Click Fraud Protection Designed for E-commerce Brands
Fake clicks and bot traffic inflate your ad costs and distort performance metrics. TrafficGuard protects your store’s growth by eliminating invalid traffic before it affects your ROI.
Super-app Rappi's Mission To Fight Ad Fraud and Drive Growth
of clicks were invalidated
of team's time was saved with TrafficGuard
improvement in ROI
Protect Betting Platforms from Costly Bot Attacks
Sports betting is a top target for click fraud. With TrafficGuard, you can protect every dollar of your ad spend and dramatically reduce invalid traffic without compromising growth.
Combating Bots in Major UK Betting Company
of their traffic was invalid
improvement in ROI
decrease in invalid traffic
Protect Your Ad Spend. Grow With Confidence
TrafficGuard helps fast-growing brands eliminate click fraud so every dollar you invest goes toward acquiring real customers. Gain transparency and maximise ROI from day one.
Now Finance | Bots vs Banks: Investigating Bot Traffic Impact
reduction in IVT spend rate
how low bot traffic dropped to
how low poor value traffic dropped to
Super-app Rappi's Mission To Fight Ad Fraud and Drive Growth
of clicks were invalidated
of team's time was saved with TrafficGuard
improvement in ROI
Combating Bots in Major UK Betting Company
of their traffic was invalid
improvement in ROI
decrease in invalid traffic
Now Finance | Bots vs Banks: Investigating Bot Traffic Impact
reduction in IVT spend rate
how low bot traffic dropped to
how low poor value traffic dropped to
TrafficGuard Omnichannel
One Platform To Safeguard Your Multiple Channels
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Google Search
TrafficGuard blocks fraud before it drains your Search campaigns, detecting fake engagements in real time, verifying every interaction, and keeping your growth powered by real users.
Performance Max
Break free from Google’s ‘black box‘ with total transparency. Gain unmatched insights, optimise across channels, and protect your ad spend to drive real results.
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Affiliate
Recover spend lost to fake sign-ups, hijacked clicks, and inflated conversions. TrafficGuard uncovers commission fraud fast, giving you the evidence to claim back what’s yours and reinvest in growth.
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Meta
Protect your Facebook ads from invalid traffic. Identify and block invalid traffic across Facebook and Instagram.
Winning at Protecting Your Digital Ad Spend
What's New At TrafficGuard?
Stay up to date with TrafficGuard's latest platform updates.
FAQs of TrafficGuard Platform
Can’t find what you are looking for? Go to our support page to learn more.
Most tools only detect fraud after it’s happened. TrafficGuard blocks invalid traffic in real time, before it reaches your budget. You also get full transparency, custom rules, and protection across all major channels like Google, Meta, and mobile apps.
Google applies basic filters, but they’re limited and lack visibility. TrafficGuard catches what Google misses and shows you exactly what’s being blocked, so you get more protection and better data to optimise from.
No. We block bots, but also suspicious behaviours like fake signups, repeat abuse, bonus hunters, and high-frequency returning users. It’s full-spectrum invalid traffic protection, so your campaigns reach real users.
Not at all. TrafficGuard runs in real time without disrupting delivery or automation. In fact, by removing bad signals, it helps Smart Bidding learn faster and perform better.
Yes. If your ad spend is under $2.5K/month, you can get started with our free detection solution. Higher-spend accounts can request a tailored audit to see how much of their budget is at risk or you can go ahead and sign up for our protection plan.