New
TrafficGuard Refunds

Already Paid for Invalid Clicks or Click Fraud?
We Get It Back.

TrafficGuard Refunds checks what you were billed against the activity actually delivered. We build an evidence-backed claim for the click fraud and invalid traffic you were charged for, submit it to the ad platform for you, and the credit lands straight in your ad account. 

The safety net behind our real-time protection for the clicks that get billed before they can be blocked.

Zero setup cost

60-day lookback

Paid only on results

Join 10,000+ advertisers already using TrafficGuard to protect USD 2B+ in ad spend.

Two layers of protection

Your Second Layer of Defence Against Invalid Clicks

Layer 1 - Before you pay

TrafficGuard Protection

Blocks bots and invalid traffic in real time.

Layer 2 - After you pay

TrafficGuard Refunds

Recovers what was billed first: first clicks from new sources, placements you can't exclude, and spend from before you were protected.

What we verify

What We Verify Across Your Ad Spend

We check the activity and billing details that determine what each platform should actually charge you.

Impressions
The activity behind billed impressions.
Clicks
Billed clicks against your underlying.
Conversions
Conversion activity used in billing.
Traffic validity
Invalid or non-human activity.
Event data
Duplicate or incorrectly counted events.
Billable activity
Whether activity qualifies for billing at all.
Pricing
The rates applied to your activity.
Credits and adjustments
Credits and billing adjustments you're owed.

How it works

How Invalid Click Refunds
Work in 3 Steps

We bring together your campaign activity, pricing, and platform billing data to verify what you should have paid. We build the claim, submit it, and track it through to resolution.

Claim

We build the case

We analyse the previous 60 days of your paid media, identify the invalid traffic you were charged for, assemble the evidence and calculate each claim.

01

Pursue

We submit and chase

Each claim goes to the ad platform with its own Claim ID. We track every dispute through the platform's resolution process, so your team never has to.

02

Recover

You get paid back

Refunds are credited directly to your ad account. Then it keeps running, auditing, and claiming continuously for as long as we work together.

03

Campaign & Pricing

Campaign terms
Pricing
Rates
Credits

Actual Ad Activity

Impressions
Clicks
Conversions
Events

Platform Billing

Billed activity
Applied rates
Charges
Adjustments

TrafficGuard Refunds

Independent Ad Spend Verification

Reconcile activity
Validate traffic
Check billability
Reconstruct the charge

Verified Result

Platform charge
$55,000
Verified amount
$50,000
Overcharge
$5,000
Status
Claim submitted

Every paid channel

Refunds Across Your Whole Media Mix

Different platform, different billing logic. We apply each platform's own billing rules when we verify what you should have paid.

Why Outsource It

Doing It In-House vs
Using TrafficGuard Refunds

TrafficGuard Refunds
Doing it in-house
Finding invalid traffic
Continuous audit across all channels
Manual spot checks
Evidence and claim value
Evidence assembled, claim calculated for you
Pulled together by hand
Submitting the claim
Submitted for you, each with a Claim ID
A different process per platform
Following up
Tracked through to resolution
Easy to drop
Lookback
Previous 60 days, then always on
Whatever you catch in time
Cost
$0 setup. Revenue share on recovered refunds only
Team hours, every month

Fully Transparent

Every Refund Claim is Backed by Evidence

  • Evidence-backed claims
    ‍Each claim is built around the verified invalid traffic and the data that proves it.

  • Platform resolution handled
    ‍We manage the dispute end to end, through to a credit or refund.

  • Paid into your account
    ‍
    Refunds go straight from the platform to your ad account. Never through us.

  • A Claim ID for everything
    ‍
    Trace any refund back to the claim, the evidence, and the platform decision.

Refund claims

Last 60 days

CLAIM ID
PLATFORM
AMOUNT
STATUS
TG-R-10482
Google Ads
$3,410
Credited
TG-R-10491
Meta Ads
$1,925
Credited
TG-R-10507
Tiktok Ads
$860
In review
TG-R-10512
Youtube
$1,540
Submitted
Recovered to date
$7,735

Commercial model

If We Don't Recover,
You Don't Pay

Zero setup cost.

Nothing to pay to get started. Your first audit covers the last 60 days.

Zero operational risk.

No change to your campaigns, bidding, or tracking. No extra work for your team.

Fully performance-based.

We take an agreed share of successfully recovered refunds. Nothing on claims that don't land.

Built For

We Built for Brands and Agencies

Brands

Recover wasted ad spend with no extra cost, no new tools, and no fee unless refunds land.

Agencies

Recover spend across every client account and channel, with an auditable Claim ID behind every dollar you report back.

FAQs of Invalid Click Refund

Can’t find what you are looking for? Go to our support page to learn more.

Can you get a refund for invalid clicks on Google Ads?

Yes. Google credits some invalid clicks automatically, but many are billed as normal and never refunded unless someone proves them. TrafficGuard Refunds builds an evidence-backed claim for the invalid clicks you were charged for, submits it to Google, and tracks it until the credit lands in your ad account.

How do I get a refund from Google Ads for click fraud?

You need to identify the invalid clicks, gather the evidence behind them, calculate what you were overcharged, and submit a claim, then follow it through Google's review. TrafficGuard Refunds does all of this for you, with a Claim ID for every claim so you can track it.

Can I get a refund on Facebook ads for fake clicks?

Yes. Meta reviews invalid activity too, and TrafficGuard Refunds submits evidence-backed claims to Meta the same way it does for Google. The same applies to TikTok, Apple Ads, Snapchat, Microsoft (Bing) Ads, X Ads, and YouTube.

What are invalid clicks in Google Ads?

Invalid clicks are clicks that don't come from a genuine, interested person: bots and automated tools, click farms, competitors clicking your ads, or repeated accidental clicks. Some are filtered automatically. The rest are billed to you like any other click.

How do I check for invalid clicks in Google Ads?

Google Ads shows invalid clicks and invalid click rate in your campaign reports, but only for the clicks Google has already filtered. Clicks it missed look like normal paid clicks. Finding those needs independent traffic data, which is what our audit checks.

If I already use click fraud protection, why do I need refunds?

Protection stops invalid traffic going forward, but some is billed before it can be blocked: the first click from a new source, placements platforms don't let you exclude, and spend from before you were protected. Refunds recover that money, so prevention and recovery work together.

Do I need to be a TrafficGuard customer to use Refunds?

Yes. TrafficGuard Refunds is available to TrafficGuard customers, and works alongside our real-time protection.

How much ad spend can I get back from invalid clicks?

Advertisers typically recover 1–2% of their paid media spend. That is incremental, high-margin cash, with no extra media spend and no operational overhead. Book a demo, and we'll size it against your actual spend.

Which ad platforms can I get invalid click refunds from?

Google Ads, YouTube, Meta, TikTok, Apple Ads, Snapchat, Microsoft (Bing) Ads, and X Ads.

How far back can I claim refunds for invalid clicks?

We start with the previous 60 days of your paid media activity, then keep auditing and claiming continuously.

How long does a Google Ads refund take?

Each platform runs its own review, so timing varies. You can track every claim's status by its Claim ID until the credit lands.

Where does the refund go?

Straight to you. Platforms credit refunds directly to your ad account against the Claim IDs we submit. The money never passes through us.

How much does TrafficGuard Refunds cost?

Zero setup cost and fully performance-based. We take a revenue share on refunds that are successfully recovered, so we only earn when you do.

Find Out What You're Owed

Book a demo, and we'll show you how Refunds works across your channels, starting with your last 60 days of spend. No setup cost, and no fee unless refunds land.

Contact us