Understanding machine learning for fraud prevention
Ad fraud is constantly evolving to avoid detection. As the tricks and schemes of the last 20 years become less successful for fraudsters, it is likely we will be seeing more new types of fraud as perpetrators adapt and evolve.
To stop new fraud tactics, or zero day fraud, and stop the flow of money to fraudsters, a more proactive approach is required. That is where machine learning comes in.
Download your free copy of our eBook to learn about:
- Zero day and the evolution of ad fraud
- Why machine learning should be part of your ad fraud defence
- The importance of utilising machine learning in fraud prevention
- The four essential elements that drive machine learning success
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At TrafficGuard, we’re committed to providing full visibility, real-time protection, and control over every click before it costs you. Our team of experts leads the way in ad fraud prevention, offering in-depth insights and innovative solutions to ensure your advertising spend delivers genuine value. We’re dedicated to helping you optimise ad performance, safeguard your ROI, and navigate the complexities of the digital advertising landscape.
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