General
Invalid traffic inflates costs and skews performance. TrafficGuard protects ad spend across industries by blocking bots, repeat clicks, and fake users, ensuring your campaigns reach real audiences and deliver real results.
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In this blog, we break down the most common mistakes digital marketers make in PMax campaigns and how to avoid them
Google’s Gemini AI is improving ad fraud detection, but it only covers Google’s ecosystem. Marketers still need independent, cross-channel protection to stop wasted spend.
Let’s break down how traditional click fraud filters stack up against TrafficGuard, and why the difference matters more than ever in 2025.
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Let’s unpack how domain spoofing works, the threats it poses to your campaigns, and how to stop it with smart tactics and click fraud prevention software.
In this blog, we break down what botnet clicks are, how to spot the warning signs, and what marketers can do
we break down what click fraud in display advertising looks like, the most common techniques fraudsters use
If you are evaluating click fraud prevention software, these are the five features that actually matter.
In this blog, we’ll unpack 7 effective ways to stop click fraud before it sabotages your next campaign.
Click fraud is no longer a fringe problem; it's a systemic threat siphoning off an estimated $100 billion in ad spend annually.
This blog breaks down what bot traffic really is, how it erodes your ad spend, and how to fight back with clarity and confidence.
Why Click Fraud Is Evolving Faster Than Ever As digital advertising budgets balloon and automation takes centre stage, fraudsters are stepping up their game.
Programmatic advertising is a double-edged sword. It gives marketers speed, scale, and targeting precision, while quietly inviting fraudsters through the back door.
Whether you're running lean in a startup or managing million-dollar accounts at an agency, click fraud creeps in, siphoning your ad spend, skewing your data, and throwing performance off course
Click fraud isn’t some theoretical risk or a line item to ignore. It’s active. It’s aggressive. And it’s eating through your ad budget while you pat your dashboards on the back.
Click hijacking is a deceptive and deeply damaging form of click fraud that siphons off your ad spend without you ever noticing.
Click fraud isn’t a fringe issue or a niche concern. It’s a billion-dollar problem that’s eroding ad performance across every industry
Click fraud in B2B lead generation isn’t just a nuisance, it’s a performance killer. It happens when your paid ads are deliberately clicked on by bots
In performance-driven PPC campaigns, every click has financial weight.
The Honey.com cookie stuffing case highlights a rising affiliate fraud threat that falsely attributes conversions. Learn how TrafficGuard’s fraud prevention stops it before it impacts you.
In this blog, we uncover how competitor click fraud works, how to spot the warning signs, and how to stop it before it drains your performance.
Smarter detection safeguards campaigns and preserves clean performance data.
In this blog, we break down exactly how fraud traffic eats away at your ad budget, the warning signs to look out for, and the steps you can take to stop it.
PPC traffic can be impacted by all significant events in the calendar, from Black Friday to new product launches. Find out how to manage these traffic spikes.
Losing money to click fraud? Protect your PPC campaigns with the best click fraud protection software of 2025
Invalid traffic, like bots and fake clicks, is a big problem for online ads. Read our blog on effective click fraud strategy.
As a marketer, you’re in the business of capturing consumer interest in a crowded, competitive space. Find out how you can outsmart ad fraudsters.
These returning users are unwittingly eating away at advertising budgets.
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Grasp the distinction between headless browsers and normal browsers...
As we head into Q4, the make-or-break season for many businesses, ensuring that your ad spend is protected from fraud is essential.
Explore the game-changing features of our updated TrafficGuard Dashboard, revolutionizing how we safeguard ad campaigns.
Invalid traffic wastes budgets and skews analytics, but using ad fraud prevention tools like TrafficGuard can safeguard campaigns and improve ROI.
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Introducing André, our Head of Technology and Engineering...
we break down the most common types of click fraud, how they operate, and why built-in platform protections are no longer enough for results-driven marketers.
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Recent revelations that Google’s Performance Max AI ...
Proactive defence against all types of IVT
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Ad fraud is just one piece of the PPC pie, so while protec..
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El panorama de los servicios financieros ha cambiado...
This blog breaks down how click fraud operates, the deceptive tactics behind it, and what you can do to fight back with confidence.
TrafficGuard CEO, Mathew Ratty, gives his thoughts on the...
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Over half of all internet traffic is generated by bots...
Traffic insights give you intelligence to drive growth...
Los profesionales del marketing digital necesitan toda...
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TrafficGuard has been protecting 1000s of campaigns
Os profissionais de marketing digital precisam de tecnologia
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6 myths of machine learning and fraud prevention debunked...
Between GDPR, Apple's privacy changes, and now Google...
Use TrafficGuard’s verification rules to optimise campaigns.
TrafficGuard’s analytics give you the visibility Google doesn’t, helping you optimise spend and boost ROI.
More consumers than ever before are shopping online...
Competitors clicking on ads, bot traffic and click farms...
Wondering how the release of GA4 will affect the way you...
Understand what a fraud prevention specialist looks like...
Proactively Stopping Click and Ad Fraud to Maximise ROI
Advertisers are transient and frequently switch ad networks.
Digital ad fraud is now a 100 billion US dollar drag on b...
Working together, we are stronger in the face of ad fraud...
Google phased out Smart Shopping campaigns at the end of 2022, and by 2025, Performance Max (PMax) has become the dominant campaign type across the Google Ads ecosystem
Just starting out on your Google Ads journey? Learn why GCLID is important.
Existem diversas maneiras de avaliar o sucesso...
Even the most clued-up marketers sometimes look at their campaign results in confusion, as ad fraud can distort metrics and waste budgets.
Blocking IP addresses associated with click fraud is one of the simplest ways to protect your campaigns and reclaim control.
Las empresas de juegos y apuestas deportivas...
North American advertisers lost $44m of their ad spend...
Marketers should take every step to ensure their campaign...
La industria financiera es extremadamente competitiva...
The digital advertising ecosystem is complex and opaque.
A medida que aumentan los presupuestos publicitarios...
PPC optimisation is crucial to achieving...
Social media. Every business uses it, but few use it well.
Successful PPC optimisation relies on accurate data...
That is why multi-point fraud prevention matters. It connects the dots. It sees what others miss. And it gives you the clarity to make every ad dollar count.
Se estima que para 2023, el fraude publicitario digital...
Fraudsters use sophisticated methods to exploit the system, find out how to stop invalid traffic.
How machine learning blocks evolving click fraud in real-time.
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La industria financiera y la disputa por la mayor parte del mercado
A América Latina se posicionará como região de crescimento.
Using affiliate advertising channels in your marketing mix?
Download TrafficGuard’s ultimate guide on how invalid traffi
User behaviour changes that take over Ramadan...
97% of your branded keyword spend reaches...
Mobile accounts for an increasing proportion of ad spend...
Fraud prevention is not a tick box exercise...
Performance advertising is plagued by different tactics...
Hyper-engaged users inflate CACs, draining ad budgets and distorting performance.
AI reshaping AdTech, fraud prevention, and advertising
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AI bots are hijacking ad budgets with invisible click fraud.
The growing collaboration between marketing technology (MarTech) and advertising technology.
An alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers.
Ad Fraud in affiliate marketing: Mathew Ratty on how to fight back
Advertising fraud is a rising challenge facing brands.
Is Ad Fraud Really Under 1%?
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Business Awards UK reveals the winners and finalists of the 2024
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Mobile technology continues to reshape the sports betting world
The promise of high click returns for advertisers...
advertising on digital channels and not worried about the efficacy of your spend?
How sportsbooks must create competitive advantages...
Ad fraud is a significant threat to advertising.
Digital and mobile usage continues to increase...
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Ad fraud is the easiest, most lucrative form of cybercrime..
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A fraude é um dos componentes do tráfego inválido...
TrafficGuard has inked a new agreement with RavenTrack...
The platform's algorithms and targeting methods have often..
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TrafficGuard is a platinum winner...
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TrafficGuard is fraud prevention for digital advertising...
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Chad Kinlay is recognised for their expertise in marketing!
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Takedown of the largest known ad fraud operation to date...
More ad spend means more opportunities for advertising fraud
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Revelations surrounding Google’s Performance Max...
The average ad fraudster makes $5-20 million dollars a year.
Google delayed the deprecation of third-party cookies...
App advertisers becoming targets for ad fraud....
Pessoas que trabalham com programática precisam fazer parte
Machine Learning has become essential...
Tamirys Collis explica como falhas impactam...
Affiliate marketing, a popular marketing strategy...
Inclusive marketing is more than simply a passing fad...
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TrafficGuard gives clients access to real-time data...
Beat ad fraud with prevention...
An opinion piece by Mathew Ratty...
COVID-19 has turned B2B marketing strategies outside-in.
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8% improvement in conversion rates
£79,000+ of budget unlocked
See our enhanced UI and powerful fraud prevention tools.
Our innovative strategies to combat ad fraud...
Achieve significant cost savings...
Revealing the game-changing features of TrafficGuard...
A indústria financeira está no top 3 das que...
Decoding Compliance Fraud: Secure ads with TrafficGuard's ma
All marketers know that cookies are an important part of...
Webinar: Maximize value from outcome-based marketing.
Banish ad fraud, boost conversions with TrafficGuard.
Safeguard your Ads: TrafficGuard's ad fraud prevention...
Secure affiliate marketing with TrafficGuard Protect Pro.
Safeguard your advertising investments from ad fraud...
An eye-opening webinar...
Virtual Keynote: Thwarting ad fraud to boost ROI...
TrafficGuard warns of the proliferation of bots...
IVT Explained: Unraveling SIVT & GIVT's digital mischief.
Halt click and ad fraud for an optimum advertising ROI...
GDG Perth Meetup: TrafficGuard's GCP migration presentation
Webinar: Amplify ROI with spot-on metrics measurement...
Offering marketers the insights they need...
The Indian advertising industry has evolved...
Optimising your Google Ads campaigns...
The intricacies of utilising search term insights...
Identifying excessive clickers with TrafficGuard...
Ad:tech New Delhi was all about what’s trending in...
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Mumbrella Travel Marketing Summit 2023
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