TrafficGuard’s Himanshu Nagrecha on Why is it Important to Combat Ad Frauds?

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There are times, when you are left wondering the reason behind a popularity of a campaign. And it has nothing to do with storyline or a popular celebrity but perhaps everything to do with ‘click injection’ a rather popular ad-fraud mechanism. Advertising fraud worldwide have grown exponentially within four years between 2018- 2023 to $100 billion from $35 billion, reveals data from market research firm Statista. It is here that companies like TrafficGuard come to the rescue of brands and platforms.

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The company claims to have recorded annualised revenue of $3.55 million (circa) underpinned by new customer contracts and upsell to existing clients. It further posted a 41% growth in annualised revenue from July 01, 2022 and 23% from January 01, 2023. It further claims to have signed new clients PPC and mobile - including MyDeal and Skill. In an interaction with BrandWagon Online, Himanshu Nagrecha, vice president, India and South Asia, TrafficGuard talked about the increase in ad fraud and the for detection to minimise loss of money.

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TrafficGuard

At TrafficGuard, we’re committed to providing full visibility, real-time protection, and control over every click before it costs you. Our team of experts leads the way in ad fraud prevention, offering in-depth insights and innovative solutions to ensure your advertising spend delivers genuine value. We’re dedicated to helping you optimise ad performance, safeguard your ROI, and navigate the complexities of the digital advertising landscape.