Protecting Budgets and Growing Subscribers: Gaining a Competitive Edge with Refocused Fraud Prevention

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Telecom service providers have thrived in the digital era, with modern technologies such as 5G, artificial intelligence, and edge computing receiving huge investments. With these innovations, telcos have become well-aware of the evolving vulnerabilities and consequences presented by voice fraud and have allocated substantial time and resources to the often-challenging fight against it.

However, a different type of fraud is also well embedded in the industry, but with little to no awareness of its presence. Ad fraud and invalid traffic could be costing your business millions each year, crippling your return on investment (ROI) and obstructing you from reaching genuine subscribers.

In a competitive industry, telcos are investing heavily into digital advertising to gain an edge, but these efforts are wasted if marketing impressions are attributed to invalid or fraudulent clicks. With a calculated approach to pay-per-click (PPC) advertising optimisation, telcos can hit key benchmarks in their subscriber growth and protect their advertising spend.

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