CS Insights: How to use Performance Max Search Terms

In this video, we will show you the intricacies of utilising search term insights, providing you with a comprehensive tutorial on effectively navigating the TrafficGuard dashboard. Throughout this tutorial, you will acquire essential tips and tricks that are indispensable for optimising your campaign's performance and achieving your desired results.

  1. When you're in Google Ads, select the specific campaign you want to analyse. 
  2. Then, navigate to the Insights tab. 
  3. Scroll down, and you'll come across what's called the Search Terms Insights. 
  4. We recommend clicking on "View Detailed Report" as this will reveal more search terms. 
  5. When you see the dropdown menu, click that too, as there will be multiple search terms within it.

Do you want to learn more on different tips to get the most from your Google Performance Max campaigns? Then head straight to read this blog!


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