Think You’re Safe From Click Fraud? Think Again.

Every digital marketer thinks they’ve got it under control, until they see the numbers.

Click fraud isn’t some theoretical risk or a line item to ignore. It’s active. It’s aggressive. And it’s eating through your ad budget while you pat your dashboards on the back.

This isn’t just bots. It’s competitor clicks, click farms, accidental taps, misattribution, and worse, it’s invisible to most platforms.

But here’s the kicker: you no longer have to guess how bad the damage is.

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Introducing the Invalid Traffic Calculator

Built on 5000+ real-world campaigns. Designed to expose the truth.

We took the anonymised data from thousands of TrafficGuard customers across industries, channels and regions, and built something no performance marketer should ignore.

The Invalid Traffic Calculator is a fast, free way to see just how much of your ad spend is being siphoned off by invalid clicks.

It’s not a gimmick. It’s not a guess. It’s a wake-up call.

Input four things:

• Your monthly ad spend
• Your industry vertical
• Your advertising channels
• Your region
  
  

Get a personalised estimate of the click fraud bleeding your budget dry.

No fluff. Just facts.

Click Fraud Is Worse Than You Think

‍Here’s the reality marketers don’t want to face:

If you’re running digital ads, on Search, Display, Social, or even Programmatic, you’re paying for invalid clicks.

Across our dataset:

• Average IVT levels sit between 8–15%
• Some verticals, like eCommerce and iGaming, spike to 20%+
  
  

You don’t need another generic whitepaper telling you fraud exists. You need to know what it’s costing you specifically and where the holes in your media budget are.

That’s exactly what the Calculator reveals.

Why Click Fraud Protection Starts With Visibility

You can’t protect what you can’t see.
And most marketers are flying blind.

Google Ads filters out the obvious stuff. But it doesn’t catch returning users repeatedly clicking your ads. It doesn’t catch bots spoofing human behaviour. And it certainly doesn’t optimise for incremental traffic.

That’s why Click Fraud Prevention needs to move upstream, from reactive to proactive.

The IVT Calculator is your first move.

It gives you a risk profile based on real-world ad fraud patterns, before you waste another dollar. 

Ignorance isn’t bliss when it comes to click fraud. Too many marketers treat IVT as just a cost of doing business. The IVT Calculator is your wake-up call,  giving you a risk profile based on real-world fraud patterns, before you waste another dollar. 

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What Happens After You Run the Numbers?

Once you plug in your data, here’s what you get:

• Your estimated IVT percentage
• Total wasted ad spend per month and year
• A breakdown by channel and region (based on pattern matching)
  
  

And if you’re ready to do something about it? Contact us for a free audit.

Run the numbers. See the damage. Then fix it.
Try the Invalid Traffic Calculator today and get a clear picture of what your campaigns are really up against.