Proactively Stopping Click and Ad Fraud to Maximise ROI

General

TrafficGuard

Share with your network:

Matt Sutton, CRO at TrafficGuard recently spoke at The Virtual MarTech APAC Summit about how marketers today can verify advertising engagement and proactively block invalid traffic from infiltrating your search campaigns.

‍

Invalid Traffic and Ad Fraud's Scale and Impact.

The digital advertising market today is worth about $455 billion dollars, according to eMarketer.

‍

Types of Invalid Traffic

There are two types of invalid traffic, namely 'General Invalid Traffic' and 'Sophisticated Invalid Traffic'.

General Invalid Traffic can be identified through routine means of filtration.
Sophisticated Invalid Traffic

‍

Ad Fraud and Invalid Traffic in Asia

There are two types of invalid traffic, namely 'General Invalid Traffic' and 'Sophisticated In

‍

Get started - it's free

You can set up a TrafficGuard account in minutes, so we’ll be protecting your campaigns before you can say ‘sky-high ROI’.

Share with your network:

Written By

TrafficGuard

At TrafficGuard, we’re committed to providing full visibility, real-time protection, and control over every click before it costs you. Our team of experts leads the way in ad fraud prevention, offering in-depth insights and innovative solutions to ensure your advertising spend delivers genuine value. We’re dedicated to helping you optimise ad performance, safeguard your ROI, and navigate the complexities of the digital advertising landscape.