CS Insights: Addressing Budget Drain from Excessive Clicks

How excessive clickers are draining your ad budget

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Today, we're going to demonstrate how to identify a returning user who excessively clicks over a current client within their audit period.

To examine a returning user click by click, navigate to our click report. By adding a filter of a specific user's identifier, the click report will display every single click received, whether valid or invalid, attributed to that user. For instance, over the first s days of the audit, we observed this particular user clicking 73 times.

Notably, the timestamp is crucial as it reflects normal user behavior. We also provide details such as campaign, ad group, ad ID, device ID, g-CID, and IP address. In this case, the user changed IPs, indicating potential suspicious activity.

Moreover, you can view the keyword associated with each click. Typically, excessive clickers tend to abuse branded keywords, inflating customer acquisition costs. However, it's essential to check if users convert. By adding a "is converting click" filter and selecting "yes," you can determine if any of the clicks resulted in conversions.

In the example shown in this video, despite clicking 73 times, the user did not convert. This information helps in identifying and mitigating click abuse, ensuring optimal campaign performance.

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Want to learn more on how to protect your ad budget by managing excessive clickers? Head over to our new blog and learn all about.