Ad fraud in the App Industry
The hidden foe wreaking havoc on ad budgets and scaling efforts
What are the threats facing apps’ scaling efforts and how can they overcome them?
Users are spending increasing amounts of money on mobile apps—both initial downloads and in-app purchases. The past decade has seen consumer spend skyrocket; only one app achieved more than $100 million annual revenue in 2012, compared to 233 in 2021. The data shows a steady increase year on year, and we can safely predict the trend will continue in an upwards trajectory.
It’s great news for apps who clearly have a receptive audience willing to spend big on products and experiences they enjoy. But where big money is exchanged, fraud is always close behind. What dangers do apps face? How are user acquisition targets at risk? How can they protect their increasing revenue?
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At TrafficGuard, we’re committed to providing full visibility, real-time protection, and control over every click before it costs you. Our team of experts leads the way in ad fraud prevention, offering in-depth insights and innovative solutions to ensure your advertising spend delivers genuine value. We’re dedicated to helping you optimise ad performance, safeguard your ROI, and navigate the complexities of the digital advertising landscape.
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