TrafficGuard's Click Frequency Rules and Shadow Campaigns for Sports Betting Operators

Sports Betting

TrafficGuard

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Supercharge your Sports Betting PPC campaigns with TrafficGuard's Click Frequency Rules and Shadow Campaigns

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How to manage “Hyper Engaged” returning users and lower CAC in your Sports Betting campaigns

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Introducing TrafficGuard's powerful, real-time click frequency rule – the secret weapon to manage those “hyper-engaged” returning users from wreaking havoc on your brand search ads. These users, while enthusiastic, tend to click on your ads excessively, driving up your Customer Acquisition Cost (CAC) and Cost Per Acquisition (CPA), and diluting your campaign's effectiveness.

By implementing click frequency rules and leveraging our innovative campaign duplication techniques, known as "shadow campaigns," you can unlock unparalleled success and optimise your PPC campaigns to their fullest potential. This strategy allows you to reduce your customer acquisition cost while still maintaining visibility on the search engine results page without excluding the right users from your auctions.

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Unleash the power of TrafficGuard's click frequency rules and shadow campaigns, and transform your Google Advertising strategy today!

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Curious to learn more?

Let’s work through a live dashboard example for doing the Click Frequency Rules below 👇

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Written By

TrafficGuard

At TrafficGuard, we’re committed to providing full visibility, real-time protection, and control over every click before it costs you. Our team of experts leads the way in ad fraud prevention, offering in-depth insights and innovative solutions to ensure your advertising spend delivers genuine value. We’re dedicated to helping you optimise ad performance, safeguard your ROI, and navigate the complexities of the digital advertising landscape.