Sports Betting
From bonus abuse to bot clicks, sports betting campaigns are prime targets for ad fraud. TrafficGuard blocks invalid traffic in real time, cutting wasted spend by up to 80% and boosting ROI by 4.5x.
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Prevent click fraud to protect budgets, data, and campaign performance
The power of brand campaigns, the hidden costs of navigational traffic, and practical ways to improve spending while maintaining visibility
Bots are draining ad budgets and distorting campaign data.
The nature of sportsbooks’ business means they face unparalleled challenges when it comes to digital advertising.
Key trends and operator insights
How TrafficGuard helps operators maximise their PPC budgets within the framework of Google's gambling policies.
The sports betting industry is dynamic, competitive, and lucrative - but it’s also highly susceptible to ad fraud.
PPC ads are a quick route to new customers for many businesses. What’s often overlooked though, is the hidden cost of navigational traffic
When running sports betting ads, the stakes are always high to capture the right audience at just the right moment.
Attracting new customers isn’t just important—it’s essential.
Your sportsbook could be under attack. Uncover the dangers of bots, malicious traffic, and malware.
Explore why Latin America is the rising star in sports betting.
For four weeks this summer, all eyes will be on Germany and the Euro 2024 football tournament.Â
The USA has one of the fastest growing sports betting markets, here's the state of play...
Important figures from the Latin American sports betting market
How big is the sports betting market in one of the world's fastest growing regions?
Sports betting and gaming companies face the same issue...
Another big year of sporting events...
In the fast-paced, highly-competitive world of iGambling...
Hints and tips from across the pond...
As the digital landscape grows, so does the target for fraud
In the high-octane world of sports betting, a digital revolu
The industry experts that should be on your radar
The sports betting metrics you should be tracking for succes
In times of global economic turbulence, you’d think the...
As sports betting ad budgets reach record highs, fraudsters are zeroing in on every click. From bots manipulating bonuses to navigational traffic inflating bids
Cross the final hurdle first with these advertising tactics
The amount of money in play across online and in-person...
Strategies guaranteed to boost your acquisition efforts
Top click fraud threats in sports betting Google campaigns
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Every click on your Google PPC ads should be a strategic move...
In the fiercely competitive world of sports betting...
Learn more about ad fraud and sports betting...
AI-powered bots are exploiting sportsbook bonuses and PPC ads, draining budgets and distorting campaign performance.
AI bots exploit sportsbook bonuses, inflating costs and wasting budgets.
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Bots, fake clicks, and returning users are draining ad budgets and undermining efforts to attract new bettors.
44% of traffic in paid acquisition campaigns for sports betting operators is invalid or fraudulent.
As the online sports betting industry continues to grow, so too do its fraud risks.
A considerable shift in the sports betting industry.
The relentless rise of invalid traffic and ad fraud
Highlighting why sportsbooks must prioritise ad fraud prevention...
Fraudsters now have their sights set on iGaming...
Fraudsters follow the money...
In an era where the stakes are high...
Invalid traffic impact on the US sportsbook market...
Exposing the industry to significant fraudulent activities...
Taking the gamble out of Accelerating Growth: Maximising Your Marketing in New Sportsbetting Markets
Too many sportsbooks are wasting their marketing dollars...
Due to the increased Internet penetration...
Sportsbetting is now legal in 38 out of the 52 states...
Companies cannot afford to suffer from...
Tabcorp has partnered with TrafficGuard for...
Perth-based digital ad verification and fraud prevention...
Score more depositing customers by beating the bots...
As more live sporting events make their comeback...
TrafficGuard holds that the best advertising performance...
When using premium ad networks like Google Ads...
The 20-30% surge in ad fraud...
Sportsbooks must stay ahead of the curve...
Transforming and optimising campaigns
Sports Betting: Strategies for Protecting Profits
ÂŁ20,000 identified as being wasted on IVT
37.5% increase in conversion rate
$115k saved in 7 days
23% of traffic identified as invalid
ÂŁ79,000 Saved
80% Reduction in IVT
When the stakes are high, the risk of fraud is nigh...
The top choice for sports betting companies globally...
Identify and block fraudulent ad clicks and impressions...
Guard your bets: PPC protection for sports betting business
You can maximise your sports betting success...
The Frontline defense against invalid traffic...
The challenges faced by Sports Betting advertisers...
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