Sports Betting
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Fix the Signal, Not Just the Spend: Click Fraud Prevention Starts with Better Traffic
Prevent click fraud to protect budgets, data, and campaign performance
The Role of Brand Campaigns: Balancing Benefits and Budget Efficiency
The power of brand campaigns, the hidden costs of navigational traffic, and practical ways to improve spending while maintaining visibility
Battle of the Bots: Protecting Sports Betting Campaigns from Fraud
Bots are draining ad budgets and distorting campaign data.
Overcoming Advertising Challenges in Sports Betting with TrafficGuard: From Targeting to Content
The nature of sportsbooks’ business means they face unparalleled challenges when it comes to digital advertising.
The Sports Betting Market: Growth, Tiers, and the Hidden Profit Killer
Key trends and operator insights
Breaking Barriers: Overcoming Audience Targeting Challenges in Sports Betting
How TrafficGuard helps operators maximise their PPC budgets within the framework of Google's gambling policies.
Optimising Ad Spend in Sports Betting with TrafficGuard's Geo-Targeting
The sports betting industry is dynamic, competitive, and lucrative - but it’s also highly susceptible to ad fraud.
Protect Your Ad Budget from Navigational Traffic from Existing Users
PPC ads are a quick route to new customers for many businesses. What’s often overlooked though, is the hidden cost of navigational traffic
Pay Per Click Marketing Tactics for Sports Betting Ads
When running sports betting ads, the stakes are always high to capture the right audience at just the right moment.
The Top 3 Ad Fraud Issues Hurting Sports Betting Campaigns
Top click fraud threats in sports betting Google campaigns
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The Winning Strategy: Your Playbook for Blocking Invalid Clicks in Sports Betting & iGaming
Every click on your Google PPC ads should be a strategic move...
TrafficGuard's Click Frequency Rules and Shadow Campaigns for Sports Betting Operators
In the fiercely competitive world of sports betting...
How fraud is eating sports betting ad budgets, and how you can stop it
Learn more about ad fraud and sports betting...
Sportsbooks facing budget hits as fraudsters target bonuses with AI-powered bots
AI bots exploit sportsbook bonuses, inflating costs and wasting budgets.
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Sports Betting Operators Losing Money as 44% of Google Ads Traffic Found Invalid
Bots, fake clicks, and returning users are draining ad budgets and undermining efforts to attract new bettors.
Sports betting advertising spend being lost to fraud.
44% of traffic in paid acquisition campaigns for sports betting operators is invalid or fraudulent.
Mobile Gambling - Sportsbooks Face Growing Fraud
Exposing the industry to significant fraudulent activities...
Global Betting | Addressing Bonus Abuse in Google Ads
£20,000 identified as being wasted on IVT
37.5% increase in conversion rate
Online Betting Company Cashes in Through Fight Against IVT
$115k saved in 7 days
23% of traffic identified as invalid
Rap the Guard: In the Arena, the Stakes Run High
When the stakes are high, the risk of fraud is nigh...
TrafficGuard's Tailored Sports Betting Solution
The top choice for sports betting companies globally...
TrafficGuard's Impact on the Sports Betting Industry
Identify and block fraudulent ad clicks and impressions...
TrafficGuard Protect Pro PPC for Sports Betting Companies
Guard your bets: PPC protection for sports betting business
This is What our Sports Betting Clients Did! And so Can You!
You can maximise your sports betting success...
Safeguarding Your Goals TrafficGuard in Sports Betting Advertising
The Frontline defense against invalid traffic...
Introduction Into Ad Fraud in the Sports Betting and iGaming Industry
The challenges faced by Sports Betting advertisers...
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