Invalid Traffic in the Education Sector
- Remove the current class from the content27_link item as Webflows native current state will automatically be applied.
- To add interactions which automatically expand and collapse sections in the table of contents select the content27_h-trigger element, add an element trigger and select Mouse click (tap)
- For the 1st click select the custom animation Content 28 table of contents [Expand] and for the 2nd click select the custom animation Content 28 table of contents [Collapse].
- In the Trigger Settings, deselect all checkboxes other than Desktop and above. This disables the interaction on tablet and below to prevent bugs when scrolling.
Ad Fraud Causing Chaos in Enrolments and User Acquisition Efforts
Digital advertising has become essential in the fast-paced world of education, where institutions strive to attract top talent and meet ambitious enrolment targets. However, amidst this intense competition, a hidden threat undermines these efforts: invalid traffic. This fraudulent activity skews advertising metrics, leading to wasted resources, poor decision-making, and chaotic outcomes for enrolment and user acquisition.
In this whitepaper, we explore the profound impact of invalid traffic on the education sector, highlighting its disruptive effects and offering actionable strategies to tackle this issue. By understanding the intricacies of invalid traffic and implementing effective measures, educational institutions can regain control, ensure campaign integrity, and achieve successful enrolments and sustainable user acquisition.
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