Mobile app marketing trends and events 2023

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Hot topics and hotter tickets in the mobile app marketing industry as we head into Q3 and Q4 

In the ever-evolving world of mobile app marketing, staying ahead of trends and developments is key to remaining competitive and driving your user acquisition. At the half-way point of 2023, we’re looking ahead to what Q3 and Q4 may have in store. 

New strategies and approaches are constantly emerging, presenting exciting opportunities for marketers. The best way to stay ahead of the curve is by actively participating in the hundreds of industry events which take place across the globe. We’ve collated the best upcoming events in the 2023 mobile app marketing calendar, which you can read below. These gatherings will offer valuable insights, networking opportunities, and a platform to embrace and leverage the following three mobile app marketing trends. Who knows, you may even run into Team TG at some of them…

Mobile app marketing trends for 2023


Personalisation takes centre stage

Personalisation has been a buzzword in marketing for years, but this year, it's becoming more critical than ever. Users are inundated with countless apps, and to stand out, developers and marketers need to tailor experiences to individual preferences. Industry events are an ideal platform to explore personalised marketing techniques. Attending sessions and workshops on user segmentation, behavioural targeting, and dynamic content creation can help you gain invaluable insights and learn from experts who have successfully implemented personalised strategies. Engaging with industry thought leaders and peers can inspire new ideas and empower you to deliver hyper-targeted campaigns that resonate with your audience.

Video content reigns supreme

The rise of video content is unstoppable, and it continues to dominate the mobile app marketing landscape. In 2023, marketers must embrace video as a primary tool for engaging users and conveying their app's value proposition. Industry events provide a unique opportunity to learn about the latest video marketing trends, including the use of short-form videos, live streaming, and interactive video experiences. 

Joining panel discussions led by video marketing specialists can offer practical tips on video creation, optimisation, and distribution. By getting immersed in these events, you can discover innovative ways to incorporate video content into your mobile app marketing strategies, capturing the attention of your target audience and driving user acquisition.

Embracing emerging technologies

The biggest buzz in tech trends at the moment is undoubtedly around AI; from a mobile marketing standpoint it has huge potential to improve creative generation and optimisation. Not only can AI speed up the creative process, it also reduces the time needed for A/B testing and subsequent optimisation. 

Other emerging technologies like augmented reality (AR), virtual reality (VR), and voice search allhave the potential to transform user experiences and provide exciting new avenues for mobile app promotion. Industry events are the perfect setting to explore these emerging technologies in-depth. You can attend workshops, demos, and presentations on AR/VR integration or voice search optimisation, and learn how best to incorporate these technologies into your app marketing campaigns. 

Engaging with industry experts and networking with developers who specialise in these areas can help you identify the best ways to leverage emerging technologies and gain a competitive edge.

Talk to TG at our upcoming events

We’re people people, so you’ll often find us attending and sponsoring mobile app marketing events all around the world. We love meeting the marketers who are making waves and are passionate about driving the performance of their mobile apps; so if that sounds like you, we’d love to chat!

In the calendar below, you can see all the events TG will be attending throughout the rest of 2023. We’ll be at various conferences, educating mobile app marketers on the ways intelligent ad fraud prevention can help drive their user acquisition and improve their bottom line by cleaning their traffic of advertising fraud. You can contact the team here to book a meeting in advance, or just give us a wave!

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