September 28, 2023
5
min read
Unveiling Mobile Ad Fraud in EMEA: A Marketer's Handbook
Mobile advertising is entering an era of growth and possibility in 2023. Ad spending in this channel is set to hit $362 billion in 2023, according to research from data.ai. Mobile apps are deeply embedded into today's digital landscape and with rapid growth comes rapid evolution. The pandemic fuelled digitalisation across Europe and mobile apps adapted, fast. We now shop, meet, work, play, and learn all from our mobile phones.
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