Go time for Adveritas’ Trafficguard After First Sale on Google Cloud Marketplace

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TrafficGuard’s admittance into the Google Cloud Marketplace platform in October last year opens up additional sales channels for Adveritas.

Adveritas (ASX:AV1) has just announced the first sale of its digital ad fraud platform TrafficGuard through the Google Cloud Marketplace since being admitted in October last year. The sale generated US$120k in annualised revenue, or around AUD$170k.

It came following the launch of the company’s Go to Market strategy in April, where Adveritas worked closely with the Google Cloud’s Go to Market team to ensure a successful rollout.

“We have laid the foundations for success and this sales channel provides us with material upside for revenue producing contracts, combined with our direct sales force,” says Adveritas CEO, Mat Ratty.

TrafficGuard has also received significant interest from potential customers since the Go to Market strategy launch, with a number of trials now in progress.

The platform has in particular received interest from large enterprises, with strong interest coming via promotions made by Google Cloud’s independent software vendors and Partner Sales teams, as they market the Trafficguard platform to key Google Cloud Platform customers.

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