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Retailers embraced ecommerce, only to discover an invisible threat.
June 9, 2025
AI bots exploit sportsbook bonuses, inflating costs and wasting budgets.
June 2, 2025
Bots, fake clicks, and returning users are draining ad budgets and undermining efforts to attract new bettors.
April 16, 2025
44% of traffic in paid acquisition campaigns for sports betting operators is invalid or fraudulent.
March 28, 2025
The growing collaboration between marketing technology (MarTech) and advertising technology.
March 20, 2025
An alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers.
February 27, 2025
Ad Fraud in affiliate marketing: Mathew Ratty on how to fight back
February 6, 2025
Advertising fraud is a rising challenge facing brands.
January 28, 2025
As the online sports betting industry continues to grow, so too do its fraud risks.
December 6, 2024
eSports Marketing: Influencers, Content & Fraud Prevention Strategies
November 18, 2024

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