The Hidden Threat to Advertising Budgets: How SMEs can fight ad fraud with AI
News & Media
April 17, 2023
- Ad fraud is a significant threat to advertising budgets, costing global advertisers $81 billion in 2022, with Asia Pacific being the most affected region.
- Small-to-medium-sized enterprises (SMEs) face higher risks due to limited resources and expertise, but can leverage AI and machine learning (ML) to combat ad fraud.
- ML algorithms can analyze large volumes of data, providing insights to prevent fraudulent activities, allowing SMEs to protect their ad dollars.
It is imperative for SME marketers to invest in ad fraud protection tools that utilise AI and ML solutions, as it will help them safeguard their ad dollars.
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