Understanding machine learning for fraud prevention
Ad fraud is constantly evolving to avoid detection. As the tricks and schemes of the last 20 years become less successful for fraudsters, it is likely we will be seeing more new types of fraud as perpetrators adapt and evolve.
To stop new fraud tactics, or zero day fraud, and stop the flow of money to fraudsters, a more proactive approach is required. That is where machine learning comes in.
Download your free copy of our eBook to learn about:
- Zero day and the evolution of ad fraud
- Why machine learning should be part of your ad fraud defence
- The importance of utilising machine learning in fraud prevention
- The four essential elements that drive machine learning success
Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.