Capturing Subscribers and Accelerating Success: The Case for Telcos to Tackle Ad Fraud

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For decades, telecommunication providers have been engaged with the risks and impact of voice fraud. With legacy technologies not built to address voice fraud, it’s an expensive and time-intensive challenge to find the vulnerabilities in networks, draw up an action plan, and implement a solution, all to save your business money that would otherwise be lost to fraudsters.

However, while telcos have been investing in anti-fraud systems to stop revenue leakage from voice fraud for years, they have yet to address invalid traffic and fraud in their marketing campaigns. The opportunity in campaign optimisation is massive and much more straightforward compared to constantly evolving cyber threats on their networks.

In a market where thin margins are being eroded by over-the-top (OTT) players and subscriber growth is a key benchmark, stopping invalid traffic can be one of the fastest and simplest ways to improve a telco’s bottom line.

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