Ad Fraud: Here’s How Digital Marketers are Dealing with the Billion Bollar Monster

March 23, 2023
Posted by
TrafficGuard
TrafficGuard’s Himanshu Nagrecha sheds light on the onslaught of ad fraud and the emerging tech to neutralise it.

Online advertising has revolutionised the way brands engage with their consumers. However, this multi-billion dollar industry is plagued by a growing problem of ad fraud.

It refers to any malicious activity that artificially inflates ad impressions, clicks or even conversions. Typically, fraudsters employ techniques such as SDK spoofing, bot traffic and ad stacking, to trick the marketers. As a result, brands end up handing out significant portions of their spends for ad placements that never reach the audiences.

Read more 👉 here.

Subscribe

Subscribe now to get all the latest news and insights on digital advertising, machine learning and ad fraud.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related posts

Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.

May 15, 2023

Adveritas Targeting TrafficGuard Upgrade with $9m Cap Raising

The company has raised an initial $6.5 million...
Learn more
May 13, 2023

Why Privacy-Enhancing Technologies Can Be the Future of Adtech?

Privacy breaches have become more common and...
Learn more
May 12, 2023

Digital Analytics Products: How Organizations Choose Them

The emergence of digital analytics products...
Learn more