How fraud is eating sports betting ad budgets, and how you can stop it.
Did you know that the global sports betting market is predicted to reach $144.34 billion by 2026? Book makers are in for a big few years ahead, as more people place bets on massive sporting events from the Tour de France to the English Premier League. Sports betting companies are throwing increasing amounts of ad budget at their campaigns to bag their share of customers.
But did you also know that on average 30% of campaign traffic comes from invalid sources? Meaning nearly a third of ad budgets is wasted on engagement that won’t result in sales or sign ups.
30% of $144.34 billion is… a lot of money. More than we want to count.
To stop bots, baddies, and other forms of invalid traffic from stealing their ad spend and ruining campaign performance, book makers and online betting services must act fast. Download our guide for sports betting companies today, and find out more about…
- Why the industry is at particular risk
- The effects invalid traffic is having
- Real data from TrafficGuard customers
- The ways you can prevent ad fraud from affecting your business
Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.