Leveraging Affiliate Marketing? Here’s the Hidden Ad Fraud Risk and How to Avoid it

February 27, 2023
Posted by
TrafficGuard

Affiliate marketing has become a popular marketing strategy for brands, with 80% of brands practicing it today. Its expected growth from $13bn in 2022 to $15.7bn by 2024 and $36.9bn market by 2030 indicates its effectiveness in generating leads and boosting sales for businesses.

It works by allowing third-party publishers to earn a commission for promoting the products or services of others. However, its success also makes it an attractive target for fraudsters, who employ various tactics that can be detrimental to brands beyond the bottom line. Marketers need to make ad fraud prevention a business priority, and brands need to have effective systems in place to evaluate affiliates, set clear expectations and guidelines and invest in sophisticated ad fraud protection and optimization tools to safeguard their platforms.

Read more 👉 here.

Subscribe

Subscribe now to get all the latest news and insights on digital advertising, machine learning and ad fraud.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related posts

Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.

November 9, 2023

Tackling Invalid Conversions in Affiliate Marketing

Kalen shares some Affiliate strategies with Martech Asia
Learn more
November 7, 2023

New Risks in YouTube Advertising: Managing Brand Safety in Affiliate Marketing

Kalen Bushe's thoughts on The Importance of Brand Safety
Learn more