Leveraging Affiliate Marketing? Here’s the Hidden Ad Fraud Risk and How to Avoid it

Affiliate marketing has become a popular marketing strategy for brands, with 80% of brands practicing it today. Its expected growth from $13bn in 2022 to $15.7bn by 2024 and $36.9bn market by 2030 indicates its effectiveness in generating leads and boosting sales for businesses.

It works by allowing third-party publishers to earn a commission for promoting the products or services of others. However, its success also makes it an attractive target for fraudsters, who employ various tactics that can be detrimental to brands beyond the bottom line. Marketers need to make ad fraud prevention a business priority, and brands need to have effective systems in place to evaluate affiliates, set clear expectations and guidelines and invest in sophisticated ad fraud protection and optimization tools to safeguard their platforms.

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