Sportsbooks Under Threat: Fraudsters Targeting Mobile App Advertisers
As more live sporting events make their comeback post-pandemic, sportsbooks have a big opportunity ahead of them. Valued at $76.7 billion in 2021, the global sports betting market size is anticipated to grow at a CAGR of 10.2% from 2022 to 2030, according to GrandViewResearch. As this market is evolving and becoming increasingly competitive, investing in their app advertising campaign is crucial for betting platforms wanting to increase their customer base.
The on-the-go nature of apps increases the level of entertainment for customers who can place live bets, anytime, anywhere, all from the convenience of their mobile. Mobile marketing also helps generate more traffic, boosts downloads and increases the number of bettors using the app.
However, apps are at risk of hampered user acquisition (UA), shrinking ad budgets and misattributed engagement from ad fraud which can cause serious losses. Betting and gaming companies cannot afford to suffer from low return on investment (ROI) and poor marketing performance as competitors equally increase advertising efforts to cash in on the growing market opportunities.
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