Top Aussie Travel Brand Revealed to Have Spent Tens of Thousands on Fake Web Clicks
As air traffic increases due to the travel rebound, so too does the amount of fraudulent web traffic costing the industry billions of dollars.
Research from TrafficGuard, a digital ad verification and fraud prevention platform shows global travel advertising spend rose 36 per cent last year. And, that massive increase has made it a target for cyber criminals.
While a run in with a scammer can often be just an annoying phone call trying to get you to sign up to some sort of crypto-currency, it can also be incredibly expensive.
Global ad fraud is now a US$127 billion problem and affects businesses in every sector across Australia, from a two-person start-up to a 20,000 employee multinational.
The research shows bots make up to 80 per cent of all invalid traffic for travel advertisers, which is a stark contrast to the 15-30 per cent affecting other industries.
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