TrafficGuard Mobile Apps | The Next 100
Users are spending increasing amounts of money on mobile apps—both initialdownloads and in-app purchases. The past decade has seen consumer spendingskyrocket; only one app achieved more than $100 million in annual revenue in 2021,compared to 233 in 2021.
The data shows a steady increase year on year, and we cansafely predict the trend will continue in an upwards trajectory.
Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.