Purpose-Built Protection for Sports Betting Marketers
Stop Wasting Ad Spend on Click Fraud
We block the threats draining your Google and Meta Ads budget, so you can focus on scaling acquisition, not cleaning up after it.
“Over $1B in Sports Betting ad spend managed for operators.”
Industry Issues I Sports Betting
The Brutal Reality of Wasted Ad Spend
Drawn from over 150 sportsbook campaigns we analysed, the numbers tell their own story.
Total Ad Spend Of Tier 1 Operators
Returning Users Are Consuming Branded Ads Click
Total Ad Spend Of Tier 4 Operators
Digital Spend On Existing Customers
The Big Problem
What Sports Betting Marketers Face
From duplicate clicks to bot activity, invalid traffic quietly drains ad budgets and distorts campaign performance. Here are three of the biggest issues we uncover across sportsbook campaigns.
Existing Customer Clicks
Returning users are clicking branded ads just to log in, not to convert.
Bot Clicks
At least 40% of traffic is bots, wasting budget with no intent to convert.
Low-value Clicks
Non-genuine clicks from low-intent users are skewing campaign data.
The Big Solution
How TrafficGuard Solves Them
TrafficGuard detects, filters, and prevents invalid clicks before they waste your ad budget. From returning users to bots and bonus abusers, we ensure every pound you spend reaches real bettors ready to convert.
Lower Costs from Returning Users
Redirect logged-in customers to low-CPC shadow campaigns after a set click threshold, so you stay visible without burning budget.
Block Bots and Bonus Abusers in Real Time
Block fraud before it hits your campaigns. No fake sign-ups. No wasted FTDs.
Optimise for Genuine Engagement Only
Filter out low-quality clicks and focus your spend on real prospects ready to convert, improving FTDs and ROAS.
Get Back What You’re Supposed to Have
Smarter Decisions, Stronger Outcomes
By cutting wasted spend and amplifying what works, we help operators scale efficiently and profitably.
Profitability Per User (LTV:CAC)
Reduce acquisition costs and boost lifetime value by filtering out invalid traffic that skews your metrics.
Net New User Growth
Drive genuine new FTDs by preventing bots and returning players from inflating acquisition numbers.
Incrementality Of ROI
See the real uplift from clean, validated traffic and measure campaign efficiency with confidence.
Making VIPs More Profitable
Stop wasting budget retargeting existing high-value users. Reinvest savings into finding your next top players.
Trusted by the Biggest Names in Betting
From global operators to fast-growing challengers, the industry’s leaders use
TrafficGuard to protect their ad spend and stay ahead of click fraud.
.png)
.png)
Real Results Across Industries
Real Bettors, Real Impact
TrafficGuard shields your digital campaigns from ad fraud across all channels with state-of-the-art, real-time protection. By blocking click fraud, bot traffic, and click farms, we eliminate invalid clicks from non-genuine users and customers, optimizing your ad spend. This reduces your Customer Acquisition Cost (CAC) by ensuring every dollar targets real prospects. Reinvest those savings into your campaigns to amplify reach, boost engagement, and drive even stronger business results.
of their traffic was invalid
improvement in ROI
decrease in invalid traffic
Combating Bots in Major UK Betting Company
Ready To Stop Paying For Invalid Traffic?
