Purpose-Built Protection for Sports Betting Marketers
Stop Wasting Ad Spend on Click Fraud
We block the threats draining your Google and Meta Ads budget, so you can focus on scaling acquisition, not cleaning up after it.
“Over $1B in Sports Betting ad spend managed for operators.”
The Brutal Reality of Wasted Spend
Drawn from over 150 sportsbook campaigns we analysed, the numbers tell their own story.
44%
Tier 1 operators face an IVT rate of 44%
37%
Returning users consume up to 37% branded ads click
55%
Tier 4 operators face an IVT rate of 55%
26%
Operators waste up to 26% of their digital spend on customers
IVT Problem vs Our Solution | TrafficGuard
How We Save You From Traps?
Existing Customer Clicks
Returning users are clicking branded ads just to log in,not to convert.
Lower Costs from Returning Users
Redirect logged-in customers to low-CPC shadow campaigns after a set click threshold, so you stay visible without burning budget.
Bot Clicks
At least 40% of traffic is bots, wasting budget with no intent to convert.
Block Bots and Bonus Abusers in Real Time
Block fraud before it hits your campaigns. No fake sign-ups. No wasted FTDs.
Low-value Clicks
Non-genuine clicks from low-intent users are skewing campaign data.
Optimise for Genuine Engagement Only
Filter out low-quality clicks and focus your spend on real prospects ready to convert, improving FTDs and ROAS.
Smarter Decisions, Stronger Outcomes
By cutting wasted spend and amplifying what works, we help operators scale efficiently and profitably.
Trusted by the Biggest Names in Betting
From global operators to fast-growing challengers, the industry’s leaders use
TrafficGuard to protect their ad spend and stay ahead of click fraud.
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Real Results Across Industries
Real Bettors, Real Impact
TrafficGuard shields your digital campaigns from ad fraud across all channels with state-of-the-art, real-time protection. By blocking click fraud, bot traffic, and click farms, we eliminate invalid clicks from non-genuine users and customers, optimizing your ad spend. This reduces your Customer Acquisition Cost (CAC) by ensuring every dollar targets real prospects. Reinvest those savings into your campaigns to amplify reach, boost engagement, and drive even stronger business results.
of their traffic was invalid
improvement in ROI
decrease in invalid traffic
Combating Bots in Major UK Betting Company
Ready To Stop Paying for Invalid Traffic?
