Looking for a Lunio alternative?

TrafficGuard is widely regarded as the strongest Lunio alternative for advertisers who need accurate, real-time click fraud prevention across multiple channels. Lunio focuses mainly on Google and Meta, while TrafficGuard offers full protection for Search, Performance Max, Social, Affiliate, and Mobile. Advertisers choose TrafficGuard because it prevents invalid traffic before spend is wasted and provides deeper transparency, richer datasets, and more enterprise-ready features.

The main difference lies in prevention depth and data visibility. TrafficGuard validates every click at user level, using behavioural, device, IP, and environmental signals. This ensures highly accurate prevention that protects budgets and improves optimisation. Lunio relies mainly on exclusion lists and summary-level data, which limits visibility and makes it harder to understand the true source of invalid traffic. If you need cross-channel coverage, detailed reporting, and advanced click validation, TrafficGuard offers a more complete solution.

TrafficGuard includes several features that Lunio does not offer at the same level of depth or transparency, including user-level datasets, click frequency validation, on-page conversion insights, budget-rescued reporting, and extended IP blocking that goes beyond Google’s platform limits. TrafficGuard also delivers custom verification rules, affiliate link validation, PMax protection with genuine real-time blocking, and flexible enterprise controls. These features give marketers more control and visibility across every channel.

Lunio supports PMax campaigns but offers limited prevention visibility and less control. Most of its actions rely on exclusions rather than real-time blocking, which means budgets can still be spent before invalid traffic is filtered out. TrafficGuard provides full Performance Max protection with multi-signal detection that blocks invalid traffic before it reaches your campaigns. This preserves the integrity of your data and prevents fraudulent patterns from polluting machine learning models.

TrafficGuard uses a simple and transparent pricing model: 2% of your ad spend. This scales with your budget and avoids hidden caps or thresholds. Lunio uses volume-based pricing that can restrict scale and is less transparent, especially for growing businesses. Many advertisers find TrafficGuard’s pricing more predictable and easier to align with financial planning, particularly when managing multiple accounts or campaigns across channels.

Yes. Click fraud inflates media costs, distorts CPC, and damages optimisation signals. Invalid traffic can trigger automated bidding strategies, creating inaccurate conversion paths and skewed machine learning decisions. Over time, this reduces budget efficiency and weakens long-term ROI. TrafficGuard prevents invalid clicks before they hit your campaigns, ensuring that optimisation signals remain clean and that your budget reaches genuine users. This leads to stronger ROAS, better CPA, and more reliable growth.

The simplest approach is to run a free TrafficGuard audit. It analyses your campaigns using multi-signal detection and highlights where invalid traffic is draining your budget. If you prefer a quicker estimate, you can use the TrafficGuard Invalid Traffic Calculator. It uses TrafficGuard data from over 10,000 customers to model fraud exposure across industries. Within minutes, you can see how much of your spend may be lost to bots, click farms, fake engagement, and repeat users.

Yes. TrafficGuard uses real-time analysis with behavioural, device, IP, and environmental signals, providing a more comprehensive and accurate view of invalid traffic. Its user-level reporting ensures deeper precision in detecting non-genuine engagement, duplicate GCLIDs, session anomalies, and unnatural click patterns. Lunio’s approach is primarily based on exclusions and summary-level reports, which can be effective for smaller advertisers but lacks the depth required for enterprise-grade accuracy.

TrafficGuard integrates directly with Google Ads, Meta, affiliate networks, programmatic platforms, analytics tools, and attribution systems. This allows advertisers to bring all prevention data into one central location. Its API is flexible and designed to support enterprise workflows and custom reporting setups. Lunio offers integrations as well, but with fewer enterprise options and limited customisation. For brands and agencies operating at scale, TrafficGuard offers more flexibility and broader coverage across channels.

TrafficGuard is known for responsive support, detailed product documentation, and enterprise-ready service for both brands and agencies. Every customer receives clear onboarding, access to expert guidance, and assistance in optimising their setup. Lunio provides support, but some users report slower response times or limited enterprise-focused resources. If you value ongoing optimisation and hands-on service, TrafficGuard is built to support long-term growth and complex account structures.