TrafficGuard for Programmatic Display
Your client’s journey doesn’t stop at the impression and neither should your measurement.
Full journey measurement and pre-bid optimisation for programmatic advertising
Stop fraud that evades traditional impression level detection
Legacy IVT prevention samples impressions to detect invalid traffic from impression-only data before adding a pre-bid exclusion to the programmatic traffic source. But as we all know, even relatively unsophisticated invalid traffic is able to evade detection at the impression which leaves your ads still exposed. By verifying engagements throughout the full advertising journey, TrafficGuard’s pre-bid optimisation helps protect your campaigns from increasingly sophisticated invalid traffic based on full journey data. Giving you the strongest and most reliable invalid traffic prevention.
Better optimisation based on accurate data
When invalid traffic is skewing your campaign performance, how do you know where to invest to drive the best results? Effective optimisation relies on accurate and timely data. Because TrafficGuard verifies the full advertising journey, you always have a complete picture of performance without the influence of invalid traffic, helping you optimise and scale for the best advertising performance.
“With TrafficGuard as our partner, we are better able to stay ahead of the fraudsters and exceed our clients' goals.”
Rob Crumpler, CEO, Altrooz
Want to know more about how TrafficGuard is helping businesses like yours drive better performance in their programmatic channels?