Slash customer acquisition costs and drive up ROAS? Jackpot.

65% of betting websites are affected by bot activity. Defend your spend from bonus abuse and enthusiastic repeat-clickers with TrafficGuard’s specialist invalid traffic protection for sports betting and iGaming.

Book a quick meeting with our VP of Growth

Gain the advantage against sports betting challenges

The sports betting industry is ever-changing, and is massively impacted by compliance laws and restrictions. Stringent advertising policies for gambling-related content mean campaigns must be carefully planned and executed to adhere to the rules and avoid penalisation

Fraudsters are also drawn to the large budgets present in the sports betting industry. Marketing strategies that rely on throwing as much money as possible at PPC spend are highly attractive to fraudulent click farms and bad actors out to abuse bonuses.

Reduce customer acquisition costs by stopping returning users from interacting with ads

Lower the cost of bonus abuse by blocking fraudulent traffic from your placements

Improve performance and add value across every channel, including PMax, mobile app, and social media

Gold medalists using TrafficGuard to top the sports betting league

William Hill's increased ROI with TrafficGuard's Sports Betting Solution

4.5X increase of ROI with TrafficGuard

See the massive savings William Hill made with TrafficGuard

Learn more

Gold medal features 🏆

Real-time click frequency rules

That’s why we developed click frequency rules, our innovative campaign duplication technique that allows you to reduce your customer acquisition cost while still maintaining visibility on the search engine results page.

Check out the video 👉

What do we mean by returning users?

Returning users are pre-existing customers who navigate to your site via paid listings, wreaking havoc on your branded search ad budget. Excessive ad clicks drive up your customer acquisition cost (CAC) and cost per acquisition (CPA), and ruin the performance of your campaigns.

Watch the video to learn more about the effects of returning users on your ad budget, and the benefits you can expect to see by stopping them.

👈 Check out the video

Multichannel protection

PPC

Every dollar saved from invalid traffic goes straight back into your PPC budget, giving you more budget to reach a wider audience.

Mobile App

Protect your user acquisition efforts and ensure only verified users download and further interact with your app.

Affiliate

Boost return on affiliate ad spend and get eyes on your third party data.

Gold medals for our sports betting solution

Must-read content for sports betting marketers

Expert resources crafted by our in-house sports betting specialists. Learn about the most pervasive threats jeopardising betting budgets, trends across the industry, and helpful tips to develop your sports betting marketing strategy.