Slash customer acquisition costs and drive up ROAS? Jackpot.

65% of betting websites are affected by bot activity. Defend your spend from bonus abuse and enthusiastic repeat-clickers with TrafficGuard’s specialist invalid traffic protection for sports betting and iGaming.

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Book a quick meeting with our VP of sports betting
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betfred logopalmerbet logosuperbet logowilliam hill logoentain logotabcorp logobetter collective logoboyle sports logo
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Gain the advantage against sports betting challenges

The sports betting industry is ever-changing, and is massively impacted by compliance laws and restrictions. Stringent advertising policies for gambling-related content mean campaigns must be carefully planned and executed to adhere to the rules and avoid penalisation

Fraudsters are also drawn to the large budgets present in the sports betting industry. Marketing strategies that rely on throwing as much money as possible at PPC spend are highly attractive to fraudulent click farms and bad actors out to abuse bonuses.

Reduce customer acquisition costs by stopping returning users from interacting with ads

Lower the cost of bonus abuse by blocking fraudulent traffic from your placements

Improve performance and add value across every channel, including PMax, mobile app, and social media

Gold medal features 🏆

Real-time click frequency rules

That’s why we developed click frequency rules, our innovative campaign duplication technique that allows you to reduce your customer acquisition cost while still maintaining visibility on the search engine results page.

What do we mean by returning users?

Returning users are pre-existing customers who navigate to your site via paid listings, wreaking havoc on your branded search ad budget. Excessive ad clicks drive up your customer acquisition cost (CAC) and cost per acquisition (CPA), and ruin the performance of your campaigns.

Watch the video to learn more about the effects of returning users on your ad budget, and the benefits you can expect to see by stopping them.

Gold medals for our sports betting solution

Most Effective Anti-Fraud

Solution 2020

Best Anti-fraud Solution

in Advertising 2020

Most innovative

Companies 2020

Emmas Awards

2021

SourceForge Top Performer

Summer 2021

Best Platform Technology

TrafficGuard – PPC Protection

Software Innovation Award

2022

SourceForge Spring Award

2023

SourceForge Summer Award

2023

SourceForge Winter Award

2023

Top Performer SourceForge

2023

Digiday Technology Awards

2023

Martech Breakthrough Award

2023

The Drum Awards Search

2023

Software Innovation Award

2023

Global Search Award

2023

APAC Search Award

2023

Featured Customer Top Performer

Spring 2023

APAC Search Award Winners

2023

G2 Users Award

2023

Global Digital Excellence Award

2023

G2 Easiest Admin Award

2023

Mobexx Summit Award

2023

Innovation Award

2023

Most Effective Anti-Fraud

Solution 2020

Best Anti-fraud Solution

in Advertising 2020

Most innovative

Companies 2020

Emmas Awards

2021

SourceForge Top Performer

Summer 2021

Best Platform Technology

TrafficGuard – PPC Protection

Software Innovation Award

2022

SourceForge Spring Award

2023

SourceForge Summer Award

2023

SourceForge Winter Award

2023

Top Performer SourceForge

2023

Digiday Technology Awards

2023

Martech Breakthrough Award

2023

The Drum Awards Search

2023

Software Innovation Award

2023

Global Search Award

2023

APAC Search Award

2023

Featured Customer Top Performer

Spring 2023

APAC Search Award Winners

2023

G2 Users Award

2023

Global Digital Excellence Award

2023

G2 Easiest Admin Award

2023

Mobexx Summit Award

2023

Innovation Award

2023

Must-read content for sports betting marketers

Expert resources crafted by our in-house sports betting specialists. Learn about the most pervasive threats jeopardising betting budgets, trends across the industry, and helpful tips to develop your sports betting marketing strategy.

July 27, 2023

Five Tips for Staying Ahead of the Game in Sports Betting

In times of global economic turbulence, you’d think the...

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March 22, 2023

Unlocking The Global Opportunity in Sports Betting by Tackling Ad Fraud

As the digital landscape grows, so does the target for fraud

Learn more
July 27, 2023

Why TrafficGuard is the ad fraud protection platform for sports betting

In the fast-paced, highly-competitive world of iGambling...

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July 17, 2023

TrafficGuard's Tailored Sports Betting Solution

The top choice for sports betting companies globally...

Learn more

Are you game?

Start protecting your ad spend from bonus abuse and returning users today with award-winning sport betting traffic protection from TrafficGuard.