Ad Fraud Protection for Sports Betting

Increase  Conversions

Reinvest budget previously lost to ad fraud into real users who are more likely to convert. With TrafficGuard, every dollar spent works harder, driving more genuine customer acquisitions and boosting your ROI.

Maximise FTDs on Brand Campaigns

Increase profitability by focusing brand campaigns on new customers. Set click thresholds to fine-tune ad frequency, cut wasted spend, and reallocate your budget to acquire fresh customers—all while controlling costs.

Block Bots and Bonus Abusers

Stop bots and fake accounts from exploiting promotions. TrafficGuard detects and blocks fraudulent activity in real time, ensuring your budget goes toward real conversions.

Save 50% on Nurturing Navigational Traffic

Keep your brand visible to returning users while cutting costs. Run shadow campaigns at 50% of your primary campaign’s cost to maintain engagement without overspending.

Product I Search

Maximise Your Ad Performance with Automated Invalid Traffic Prevention

TrafficGuard PPC ensures your ad budget gets a real workout! We filter out invalid traffic before it can mess with your campaigns. Thanks to pre-bid optimisation, dynamic exclusion lists, and real-time alerts, you can focus on reaching real users and driving results—while also cutting down on customer acquisition costs.

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20%

of your ad budget reinvested for businesses using TrafficGuard’s Search product

Efficiently Manage Returning Users

Brand Search PPC often attracts returning customers who use your keyword to log in. TrafficGuard filters these users and directs them to a shadow campaign with a lower CPC after a set number of clicks. This keeps your ads visible while reducing costs, helping you lower acquisition costs and boost ROI.

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Block Bots and Bonus Abusers Automatically

Fraudulent bots and fake accounts often exploit promotional offers, eating up your marketing spend without delivering value. TrafficGuard’s real-time monitoring detects and blocks these bots before they can claim bonuses or manipulate your campaigns, keeping your budget focused on real customer acquisition and genuine conversions.

Our Happy Clients

“TrafficGuard's meticulous validation impressed us, uncovering diverse 'bot' traffic. Not just basic human-mimicking bots, but even those targeting sign-up bonuses. Their advanced tool flagged 43%+ PPC funnel invalid traffic, surpassing competitors.”

Watch the case study >WILLIAM HILL

“The platform delivered fantastic results, solved customer misuse and thwarted malicious IPs, enhancing ad efficiency. Thanks to TrafficGuard, we optimised ads for superior ROI.”

TABCORP

“TrafficGuard has been instrumental in significantly improving our search and mobile campaigns efforts. The tool effectiveness and user-friendly setup have proven valuable in reducing fraud levels.”

PLAYOJO

"TrafficGuard stands out for its user-friendly interface and efficient ad fraud prevention, enhancing our PPC campaign insights and resource allocation.”

NAPOLEON CASINO

Product I Mobile

Ensure Accurate Attribution from the Start

TrafficGuard’s Mobile App solution transforms the attribution journey in real-time by preventing invalid clicks before they reach your MMP, ensuring only valid traffic is sent for attribution. With three layers of fraud protection—click-level, attribution, and post-attribution—TrafficGuard ensures you only pay for real users and accurately credit installs to the right partner!

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30%

of reduction in misattribution with lower customer acquisition costs, and unlock more growth opportunities with transparent, real-time data.

Click-Level Protection

Stop invalid traffic early. TrafficGuard blocks bots, suspicious IPs, and server traffic in real-time, keeping your data clean and reducing costs to drive real growth.

Real-Time Install Validation

Validate installs in real time. TrafficGuard uses AI to independently verify genuine installs, providing transparent insights straight to your portal.

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Stop the Snowball Effect of Misattribution

Prevent misattribution from inflating fraudulent sources. TrafficGuard verifies every click in real-time, ensuring your campaigns optimise based on genuine results and protect your budget.

Product I Meta

Maximise Your Social Ad Performance

TrafficGuard for Social not only catches what Facebook misses, but we also catch those pesky bots. We consider your existing customers from channels like Google Ads, too. We optimise your campaigns by setting audience exclusions, ensuring your ads reach real customers and your budget works harder.

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10%

reduction on wasted ad spend by preventing fake clicks, bots, and click farms from consuming your budget, driving more genuine engagement.

Proactive Fraud Prevention

Automatically block ads from bots, click farms, and competitors, ensuring you only pay for real interactions. Reinvest your budget into campaigns that reach genuine customers, boosting your ROI.

Real-time Campaign Optimisation

TrafficGuard continuously verifies Facebook activity, creating custom exclusion lists to block invalid traffic before it impacts your results, optimising your ad spend in real time.

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Cross-Channel Audience Exclusions

TrafficGuard identifies invalid traffic from Google, including bots and existing customers, and creates exclusion lists on Meta. This ensures your campaigns reach real users, protecting your budget while avoiding existing customer overlaps.

Complete Clarity into Social Performance

Gain full transparency into traffic quality with real-time analytics, enabling smarter optimisation decisions and driving campaign growth.

Must-read content for sports betting marketers

Expert resources crafted by our in-house sports betting specialists. Learn about the most pervasive threats jeopardising betting budgets, trends across the industry, and helpful tips to develop your sports betting marketing strategy.