Maximise Your Ad Spend: Discover How TrafficGuard Can Help Your Agency
Are you tired of the significant impact of invalid traffic and ad fraud on your clients' advertising campaigns? Or maybe you are unaware of how much it impacts your results.
According to a study by the Interactive Advertising Bureau (IAB) Australia, ad fraud accounts for approximately 15% of all digital advertising spend in Australia, with click fraud alone accounting for up to 50% of clicks in some campaigns. These challenges result in wasted ad spend and can significantly impact campaign effectiveness.
Join us to get valuable insights on why ad fraud prevention should be an essential part of your marketing technology stack and how to prevent fraudulent activities using TrafficGuard's capabilities.
Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.