Supercharge your Sports Betting PPC campaigns with TrafficGuard's Click Frequency Rules and Shadow Campaigns

How to manage “Hyper Engaged” returning users and lower CAC in your Sports Betting campaigns

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Introducing TrafficGuard's powerful, real-time click frequency rule – the secret weapon to manage those “hyper-engaged” returning users from wreaking havoc on your brand search ads. These users, while enthusiastic, tend to click on your ads excessively, driving up your Customer Acquisition Cost (CAC) and Cost Per Acquisition (CPA), and diluting your campaign's effectiveness.

By implementing click frequency rules and leveraging our innovative campaign duplication techniques, known as "shadow campaigns," you can unlock unparalleled success and optimise your PPC campaigns to their fullest potential. This strategy allows you to reduce your customer acquisition cost while still maintaining visibility on the search engine results page without excluding the right users from your auctions.

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Unleash the power of TrafficGuard's click frequency rules and shadow campaigns, and transform your Google Advertising strategy today!

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Curious to learn more?

Let’s work through a live dashboard example for doing the Click Frequency Rules below 👇.

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Download the infographic here!