Now Finance | Bots vs. Banks: Investigating the Impact of BotTraffic in the Finance Sector

Reduction in IVT spend rate
(5.6% in the detection was reduced to 0.2% in the 1st month)
Reduction in bot traffic
(down from 7.2%)
Reduction in engagement delivering no incremental value
from 0.4% to 0.04%

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We are always looking for ways to improve our CPA, and wanted to see if a reduction of fraudulent clicks would help do that. TrafficGuard are uniquely placed to help us with this problem and have helped us eliminate budget wastage, which has enabled us to make our paid campaigns more efficient, and really help us reach that next level of growth. Andrew Coyne, Search & Performance Marketing Manager.


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