Online advertising fraud is a leading concern amongst almost 50% of mobile marketers (Iotec Global, 2017).
But with the right set of tools, you can safeguard ad spend and ensure that every install is from a genuine mobile app user.
In our Mobile Ad Fraud guide, you will learn about:
- The systemic vulnerabilities of digital advertising
- How and why fraudsters have been able to game the system in the past
- How to detect if ad fraud is impacting your advertising campaigns
- Tools and strategies to build a sustainable fraud defence