TrafficGuard for Mobile UA

Higher user acquisition with lower costs? Go on then.

To stand out in crowded app stores, marketers need to squeeze as much value from their ad budgets as possible. Mobile app fraud protection is the place to start.

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What’s going on?

User acquisition efforts are at risk from mobile ad fraud

Mobile app ad fraud is the enemy of ambitious user acquisition strategies. Bots and bad guys are targeting the app industry because of its big budgets, and it’s having some serious consequences. Apps are at risk of hampered user acquisition (as fraudulent clicks will never convert), decreased ad budgets which have been drained by IVT, and misattribution when clicks and conversions are attributed to the wrong source.

That’s why you need expert mobile ad fraud prevention. Check out the explainer to learn more.

Why your app needs TrafficGuard

Kick-start user acquisition efforts

App marketers are often targeted on their UA metrics, so you don’t want to ignore the threats facing your scaling efforts. TrafficGuard verifies every advertising engagement, giving you complete trust and confidence in the data you use to drive performance and get the results you deserve.

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So much more than your MMP

Trusting MMP’s attribution data alone leaves you vulnerable, as their anti-fraud tools only operate at or after the app install attribution, not the impression or click level. Using Trafficguard as a complement, not an alternative, to your MMP ensures installs are correctly attributed and protected from the effects of invalid traffic.

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Stopping the misattribution snowball

A single install attributed to the wrong source will inflate the value of that source not just by one install, but by the value of all the subsequent events of that new user. This leads marketers to underinvest in the channels that deliver the best results, restricting their advertising ROI.

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Integrations

Sync with over 000 of your favourite apps

With over 000 integrations, we make it easy to continue using the software you love.

See all 000+ integrations

Customer spotlight

These guys loved it 👇

Don’t take our word for it! Here’s what the world’s leading brands had to say about TrafficGuard.

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“By having cleaner traffic, we could find reliable sources and allocate budget better, putting money where it is really bringing results. Having a fraud prevention solution is a must for any growth professional. TrafficGuard is a key partner to helping us achieve our results.

"Knowing that our app installs are independently verified gives us confidence that misattribution is mitigated and our data stays as clean as possible, providing accuracy to our digital advertising performance measurement.

“Gone are the days of manually optimising out fraud. Now we can better focus on driving results for our clients.”

What do we protect?

Formidable fraud protection, wherever your ads are.

The best marketers are using multichannel campaigns to reach wide audiences; the worst fraudsters are doing the same. We protect digital campaigns on every front, blocking bots and fraudsters from playing havoc with your ads, wherever they may be.

Shoot straight up the SERP

With Google Search ad fraud protection, you’ll never again be burdened by repeat clickers, crafty competitors, or budget-busting bots. Just real people who want your services. Ka-ching.

Explore Google Search

Conquer the app store

Protecting your mobile app from fraud gives you a mega advantage when it comes to app marketplace listings and user acquisition efforts.

Explore Mobile UA

#Winning with social platform protection

Guarding your Meta campaigns saves precious budget from bogus clicks, meaning your ads can reach hundreds, thousands more people than before. Omg, right?

Explore Social Networks

Get 👀 on your third party partners

Affiliate platforms are notorious for fraudulent activity and compliance chaos. We verify every engagement so you can rest assured your affiliate platforms are delivering on their promises (and dump the ones that aren’t).

Explore Affiliate