Google Performance Max is the future of goal-oriented
advertising campaigns. Designed to simplify the
complex landscape of digital advertising, Performance
Max offers advertisers an unparalleled edge.
✅ Goal-Driven: Set unique conversion targets tailored to your needs.
✅ Smart Automation: Bid smarter, not harder with
✅ Unified Strategy: One campaign, optimised across all Google ad platforms.
❌ Operates as a ‘black box’ with no manual
❌ No visibility of channel-specific performance or
❌ Only provides visibility of invalid traffic at the
Analytics | Reporting Suite
- Illuminate the “black box” of PMax, making it easy to optimise your campaigns
- Utilise ROI insights for data-driven decision-making
- Collaborate effectively with your Google Account Manager to make data-backed improvements
- Take complete control of your channel allocation
Protection | Audience Targeting Solution
- Eliminate invalid traffic volume and enhance your campaign metrics
- Reinvest the budget reclaimed from invalid traffic for maximum impact
- Exclude negative signals from PMax’s learning process
- Use negative audience targeting to optimise the AI away from IVT to drive better results
A simple site tag that ensure you comply with data privacy laws while keeping your data high quality.
TrafficGuard’s Data Collection Filter (DCF) allows businesses to filter incoming ad
referrals, blocking unwanted and unintentional visitors from having their data
retained while ensuring genuine, customers can be retargeted at a later date
We incorporated advanced visibility into our reporting suite, providing a comprehensive channel breakdown of spend both in aggregate and as a percentage, along with detailed conversion performance data for each channel.
Proprietary features designed to improve visibility and drive down the effects of invalid traffic, including:
Data Collection Filter | Never collect, store, or track data from invalid traffic sources
Negative Audience Targeting | Divert the PMax algorithm away from sources of invalid traffic
Without actionable insights, marketers can do nothing. With visibility into every click and campaign across Google’s advertising ecosystem, you can continue to leverage the largest ad network in the world, safe in the knowledge your ads are reaching the right people.
Dive deep into your campaigns, ad groups, keywords, and ads. See exactly where and how invalid traffic affects you
Beyond the Black Box:
Unlike others, we're transparent. Every ad engagement is visible, and if it's invalid, you'll know precisely why.
Tailor prevention measures to meet your unique needs and desired results.
Take control of your digital advertising with TrafficGuard's cutting-edge solutions. Gain unparalleled insights, optimize smarter, and ensure every penny counts. Don't let invalid traffic dictate your success.
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