club med logosingtel logo
zain logo

Why Smart Marketers Choose TrafficGuard For Performance Max Protection?

Block Click Fraud to Maximize Campaign Results

Click fraud and bots can waste up to 25% of your Performance Max budget, skewing Google’s AI-driven optimization. TrafficGuard’s real-time fraud detection blocks invalid clicks instantly, stretching your ad spend and boosting genuine conversions for better campaign performance.

Exclude Invalid Traffic with Smarter Targeting

Leverage negative targeting signals to eliminate click fraud at the audience level. TrafficGuard’s AI-powered analytics filter out bots and low-value signals, ensuring Google’s automation targets real customers, enhancing your PMax campaign efficiency.

Retarget Only Genuine Users

Invalid traffic pollutes your remarketing lists, wasting budget on fake clicks. TrafficGuard’s scalable protection automatically filters out fraudulent visitors, ensuring your ad dollar is invested in high-value users for higher-impact Performance Max campaigns.

Unlock Actionable Insights with Enhanced PMax Reporting

Performance Max’s complexity can obscure budget allocation and performance drivers. TrafficGuard integrates with Google’s 2025 channel-level reporting, search terms insights, and asset metrics, delivering clear visibility into click sources, fraud patterns, and campaign performance for smarter, data-driven decisions.

Features Overview | Performance Max

Prevent Click Fraud Across PMax With These Essential Tools

Instant Cross-Channel Fraud Blocking

Invalid traffic, like bots or ineligible users, wastes 14% of ad spend across Search, YouTube, and Display. TrafficGuard’s AI halts it in milliseconds, safeguarding every PMax channel.

Precision Negative Exclusions

Undesirable audiences, such as minors or low-value users, drain your budget. TrafficGuard’s IP and signal exclusions sharpen Google’s AI to target high-intent audiences, boosting conversions.

Fraud-Focused Reporting

Google’s reports miss hidden fraud. TrafficGuard’s analytics reveal click sources and invalid traffic patterns, empowering you to optimise campaigns with confidence.

Compliance-Driven Data Protection

Invalid audiences, like minors, clutter remarketing and risk GDPR/CCPA fines. TrafficGuard’s filtering blocks unsuitable data upfront, ensuring compliance and precise remarketing.

Key Feature | Performance Max

Predictive Analytics for Optimised PMax Results

Invalid traffic, including bots and ineligible audiences like minors, disrupts Google’s AI, harming campaign efficiency. TrafficGuard’s advanced analytics deliver real-time, predictive IVT insights, pinpointing threats across PMax channels and guiding smarter budget allocation. Harness actionable data to fine-tune campaigns, reduce wasted spend, and drive superior conversions with confidence.

Get More from Google Ads Performance Max

Understand Click Fraud in Performance Max Campaigns — And How to Beat It

This expert guide shows how to protect your ad spend from click fraud and invalid traffic in Performance Max. Learn how TrafficGuard reveals what Google hides — giving you full transparency and control.

How To Start?

Protect Your Google Campaigns With TrafficGuard

Explore Our Plans Details
Unlock Your Protection

TrafficGuard have different plans for different needs, choose the one that fits you best

What to expect during the audit period?

integration
DAY 1
Integration Setup
invalid traffic audit
DAY 2
Invalid Traffic Audit
(2 weeks)
check-in
DAY 7
Mid-Audit Check-In
Results
DAY 15
Audit Results & Recommendation

How to set up tracking?

Essential Step
Track Essential Steps | TrafficGuard
Adding TrafficGuard tracking template across all of your campaigns
Recommended Step
Tracking Recommended Step | TrafficGuard
Adding JS tag (conversion snippets) to your website to track users post flux behavior. Unlock our full funnel solution.

Estimate Your IVT

Get your estimated IVT within few clicks, in seconds.

TrafficGuard Invalid Traffic Calculator

Our self-assessment are built based on the data of over 4500 TrafficGuard customers

Choose Plan

We have multiple plans to meet your needs.

Explore Our Plans Details
Unlock Your Protection

TrafficGuard have different plans for different needs, choose the one that fits you best

In-depth Audit

Timeline of getting your site’s in-depth audit results.

What To Expect During the Audit Period?

integration
DAY 1
Integration
invalid traffic audit
DAY 2
Invalid Traffic Audit
(2 weeks)
check-in
DAY 7
Check-in
Results
DAY 15
The Results

How To Set Up

Simple steps to set up tracking. Enjoy our full funnel solution for your google campaigns.

How to set up tracking?

Essential Step
Track Essential Steps | TrafficGuard
Adding TrafficGuard tracking template across all of your campaigns
Recommended Step
Tracking Recommended Step | TrafficGuard
Adding JS tag (conversion snippets) to your website to track users post flux behavior. Unlock our full funnel solution.

Real Results Across Industries | Google Search

Click Fraud Prevention That Fits Every Business

TrafficGuard helps businesses of all sizes stop wasting money on invalid traffic and fraud. We ensure every click is from a real prospect, not a bot or fake source. With clear insights and transparency, we help you optimise your campaigns and safeguard your marketing budget across all channels.

43%

of their traffic was invalid

4.5X

improvement in ROI

80%

decrease in invalid traffic

Combating Bots in Major UK Betting Company

William Hill - Combating Bots in Major UK Betting Company
20%

improvement in conversion rates

70%

savings on returning users cost

99%

growth in unlocked budget a quarter

Insuring Against Invalid Traffic with TrafficGuard

Product: Search
Income - Insuring against invalid traffic with TrafficGuard
27%

reduction in invalid clicks

20%

of budget reinvested

13x

ROI

First MENA Telco to Implement TrafficGuard Product: Search

Product: Search
Zain - First MENA Telco
15.4%

increase in conversions

8.7%

of ad budget lost to invalid clicks

56%

of invalid traffic was due to multiple clicks

Fighting Ad Fraud in Education

Product: Search
Alison - Fighting Ad Fraud in Education with TrafficGuard

Recommended Resources

Stay up to date with TrafficGuard's latest resources on click fraud protection for marketers.

General
multi-point fraud prevention
July 4, 2025
That is why multi-point fraud prevention matters. It connects the dots. It sees what others miss. And it gives you the clarity to make every ad dollar count.
General
5 Features click fraud software
July 2, 2025
If you are evaluating click fraud prevention software, these are the five features that actually matter.
General
stop click fraud
July 1, 2025
In this blog, we’ll unpack 7 effective ways to stop click fraud before it sabotages your next campaign.

Winning at Protecting Your Digital Ad Spend

FAQs of TrafficGuard Performance Max

Can’t find what you are looking for? Go to our support page to learn more.

Is click fraud really an issue in Performance Max campaigns?

Yes. Despite being automated, Performance Max isn’t immune to invalid traffic. In fact, the lack of transparency makes it harder to spot. Our data shows that up to 20% of ad spend in PMax is wasted on bots, click farms, and returning users, costing you performance and budget.

Doesn’t Google already filter out invalid traffic in PMax?

Google has built-in filters, but they’re limited. They operate post-click and don’t catch more sophisticated fraud patterns. Plus, you get little to no visibility into what’s being blocked, leaving gaps in protection and performance data.

How does TrafficGuard improve Performance Max results?

TrafficGuard blocks invalid traffic in real time, before the click reaches your budget. It also improves audience targeting by excluding bad actors at the source, so you only retarget genuine users, improving ROAS, conversion rates, and campaign efficiency.

Will TrafficGuard interfere with Google’s automation or Smart Bidding?

No. It complements Google’s automation. By removing invalid data from the mix, Smart Bidding learns from cleaner signals, leading to more accurate targeting and better optimisation over time.

Can I see exactly what TrafficGuard is blocking in my PMax campaigns?

Absolutely. TrafficGuard gives you full transparency, click source, reason for blocking, traffic patterns, and impact on performance. You get the insights Google doesn’t show, so you can make data-backed decisions with confidence.

Ready To Protect Your Ad Spend?

Safeguard your budget from bots clicks, bonus abusers, and fraudulent clicks. Contact us to customise a solution that fits your business needs.

Contact us