TrafficGuard for Google Search
Maximise Your Google Ads Performance
TrafficGuard protects your Google Ads campaigns from click fraud by detecting and blocking invalid traffic in real time—so you’re not just stopping waste, you’re reinvesting that budget into clicks that actually have a chance to convert.
Why Smart Marketers Choose TrafficGuard for Google Ads Protection?
Eliminate Click Fraud and Maximise Your Ad Impact
24/7 Protection from Bots and Invalid Clicks
Stop Paying for Acquired Users - Stay Visible, Spend Less
Track Invalid Clicks Beyond Google’s Data
Why TrafficGuard | Google Search
More Than Basic Protection
Features Overview | Google Search
Complete Click Fraud Protection
Campaign Performance: Your Radar for Smarter Ad Spend
Cut through the noise with instant insights into which campaigns convert and which waste spend. The widget highlights top-performing channels so you can optimise budget in real time and stay ahead of the competition.
From High-Level Dashboards to Ad-Level Details
Start with a macro view of your campaign performance, then drill into specific ads to uncover deeper insights.
Deep Traffic Analysis
Gain detailed insights into traffic sources and behaviour patterns. This helps you identify where invalid traffic originates and tailor your ad strategies to focus on genuine, high-value audiences.
Block Only Bad Traffic in Real Time
Fraudulent IPs are detected and added to your Google Ads exclusion list instantly. Advanced filters protect your campaigns while ensuring genuine customers are never blocked.
Clear Detection Graph & IVT Visual Reporting
More than just a chart, the Detection Graph acts as your live invalid traffic radar - pinpointing threats as they emerge. You’ll see your Detection Rate (yellow), Prevention Rate (blue), and the IVT we blocked (green) - a clear, real-time view of the wasted spend we’ve stopped and the budget we’ve saved.
Key Feature | Google Search
See the Value of Protection in One Glance
Topline Widgets give digital marketers a quick, clear view of how TrafficGuard is protecting their campaigns. Instantly see how much budget has been saved by blocking invalid clicks, all based on your selected time period.
Go beyond cost savings - our widgets estimate how many extra conversions you could drive by reinvesting protected budget, and show the potential exposure avoided from blocked IPs. It’s a smarter way to measure true campaign impact.
Protect Your Google Campaigns With TrafficGuard
Estimate Your IVT
Get your estimated IVT within few clicks, in seconds.
TrafficGuard Invalid Traffic Calculator
Our self-assessment are built based on the data of over 4500 TrafficGuard customers
Choose Plan
We have multiple plans to meet your needs.
Explore Our Plans Details
Unlock Your Protection
TrafficGuard have different plans for different needs, choose the one that fits you best
In-depth Audit
Timeline of getting your site’s in-depth audit results.
What To Expect During the Audit Period?
How To Set Up
Simple steps to set up tracking. Enjoy our full funnel solution for your google campaigns.
How to set up tracking?
Real Results Across Industries | Google Search
Click Fraud Prevention That Fits Every Business
TrafficGuard helps businesses of all sizes stop wasting money on invalid traffic and fraud. We ensure every click is from a real prospect, not a bot or fake source. With clear insights and transparency, we help you optimise your campaigns and safeguard your marketing budget across all channels.
of their traffic was invalid
improvement in ROI
decrease in invalid traffic
Combating Bots in Major UK Betting Company
improvement in conversion rates
savings on returning users cost
growth in unlocked budget a quarter
Insuring Against Invalid Traffic with TrafficGuard
reduction in invalid clicks
of budget reinvested
ROI
First MENA Telco to Implement TrafficGuard Product: Search
increase in conversions
of ad budget lost to invalid clicks
of invalid traffic was due to multiple clicks
Fighting Ad Fraud in Education
Recommended Resources
Stay up to date with TrafficGuard's latest resources on click fraud protection for marketers.
Winning at Protecting Your Digital Ad Spend
FAQs of TrafficGuard Google Search
Can’t find what you are looking for? Go to our support page to learn more.
Google does apply basic protections, but its primary goal is delivering impressions and clicks, rather than verifying intent. Their filters mostly catch obvious patterns, but more advanced or subtle fraud often slips through. They also don’t provide much transparency into what’s being blocked, which makes it hard for marketers to fully trust the data.
Not at all. TrafficGuard integrates natively and runs in real time. It doesn't interfere with bidding or delivery, it simply prevents your budget from being spent on traffic that was never going to convert in the first place.
Both. By cutting out invalid traffic, your budget is reallocated to genuine users, often improving cost-per-acquisition (CPA), conversion rates, and overall campaign efficiency. It also helps Smart Bidding learn from cleaner data.
Yes. TrafficGuard gives you full transparency into blocked clicks, including the source, reason for blocking, and traffic patterns. You’re not flying blind, you get data you can act on.
Absolutely. If you’re under the $2.5K monthly ad spend threshold, you can start with our free detection tier. For enterprise accounts, we also offer a tailored audit to assess your exposure to invalid traffic. Reach out to our team.
Ready To Protect Your Ad Spend?
