TrafficGuard for Google Search

Sittin’ at the top of the SERP

Every dollar saved from invalid traffic goes straight back into your PPC budget, giving you more budget to reach more people with.

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What’s going on in your campaigns?

Better performance. Better ROAS. Better, well, everything.

Without the punishing effects of fraud, your most important marketing metrics shoot up as if by magic. We stop invalid advertising engagements in real-time, all monitored through a single, intuitive dashboard. It’s so easy, you’ll wonder why you didn’t do it sooner.

Got 62 seconds? Check out the explainer to learn more.

Marvellous metrics

When you remove fraud from the equation, the numbers all start heading in the right direction. Check it out 👇

Reduce CPA

when you reach better audiences more efficiently

Boost conversion rates

as genuinely interested users engage with your ads

Improve bounce rate

when purchase-ready prospects stick around landing pages longer

Want to improve your marketing ROI? Here’s three ways we do it.

Reinvest budget

Less money wasted on bots means more to spend on real people searching for your services

Improve ROAS

As you reach more genuine users, you’ll bag more customers with the same budget

Improved Optimisation

With verified traffic and clean data, you can make accurate campaigns improvements based on fact, not guesswork

Why TrafficGuard?

Here’s how our ad fraud shield for Google Search can drive revenue, impress stakeholders, and make your life easier.

More than just a pretty dashboard.

TrafficGuard proactively stops your ads from showing to sources of invalid traffic, automatically protecting you from the effects of ad fraud through monitoring and click fraud prevention.

Intelligent analytics in
real time

Impress stakeholders with in-depth insights into traffic metrics, and use your new-found data to make bold optimisations to your campaigns.

Unlike our competitors, false-positives don’t fly with us

Our propensity to convert algorithm monitors behaviour signals on ad engagements from traffic sources across all TrafficGuard protected advertising, and gives each a score of how likely it is to deliver valid traffic. This ensures that genuine traffic with the potential to deliver ROI isn’t caught in the crossfire.

Boost ads with TrafficGuard Test Drive today.

  • Proven to maximise PPC budgets, increase efficiency and promote growth

  • A comprehensive, shareable test drive summary report helps you stay ahead of invalid traffic threats: make every click count

  • Try our platform free for two weeks: you won’t look back


Sync with over 000 of your favourite apps

With over 000 integrations, we make it easy to continue using the software you love.


Plans for all sizes, all budgets.

Most Popular
Detect Plan
Detection only
Essential visibility & clarity of quality
Sign up in minutes
Most Popular
Protect Plan
Detection and prevention
Complete clarity and invalid traffic prevention
Sign up in minutes
  • Monthly Cost: $0
  • Domains included: 1
  • Limit: Unlimited
  • Ad Clicks: Unlimited
  • Ad accounts: 1
  • Users: 10
  • 24/7 Monitoring
  • Real time analytics
  • IPv6 support
  • Data Retention: 6 months
  • Support: Email & Chat
Monthly Cost
2% of Google Ads Spend
Domains Included
Up to $2.5k Ad Spend
Ad Clicks
Ad accounts
24/7 Monitoring
Real time analytics
IPv6 Support
Dedicated Agency Access
Access to fraud analyst
Data Retention
90 days
12 months
Email & Chat
Prority Support
All prices displayed in AUD ex. GST
Accepted payment methods
SSL secure payment
Your information is protected by 256-bit SSL encryption.
Customer spotlight

These guys loved it 👇

Don’t take our word for it! Here’s what the world’s leading brands had to say about TrafficGuard.

"TrafficGuard excels in halting fraud, saving clients thousands. Optimizing campaigns with historical data, supported by a remarkable team. While no major issues, sector-specific benchmarking data could enhance assessment. It's a vital tool for substantial operational benefits."

Dominika Karamanska Paid Media Manager at Semetrical

"TrafficGuard has become our company a crucial tool against Ad fraud, transforming Google Search Ads. Detecting fraud, it recoups budget, slashing CPA and boosting ROAS. Streamlined strategy, tangible benefits. There was a minor learning curve on terms, but TrafficGuard's impact is indispensable."

Viki Nie Marketing Manager

"TrafficGuard exceeded expectations! The platform delivered fantastic results, and the account management, led by Sandesh, was exceptional. No complaints—solved customer misuse and thwarted malicious IPs, enhancing ad efficiency. Thanks to TrafficGuard, we optimized ads for superior ROI."

Sam Milgrom Performance Marketing Coordinator

"We have to explore more the tool. The good results and easy analysis we can have with TG are impressive. It's been helping us improve our ROI, and we believe TG plays a significant role in our success. Overall, TG is a valuable asset that warrants further exploration to fully leverage its potential."

Clara MartĂ­nez GarcĂ­a Agency Development Manager

"TrafficGuard PPC is an incredible fraud prevention tool. User-friendly setup is a breeze. It offers detailed invalid click reports, auto-blocking of fraud, and safeguards against fake traffic. A reliable and intuitive platform. The dashboard effectively secures campaigns and tracks invalid clicks."

Shayna Ahuja Academic Specialist

"Working with TrafficGuard has been a very positive experience. The team has helped guide us through the integration process with partners and provided valuable insights for channel optimisation over time. Smarkets would strongly recommend working with TrafficGuard for mobile ad fraud prevention."

Timi Awotesu Performance Marketing Manager

"TrafficGuard exceeded expectations, providing exceptional value. To enhance CPA, we aimed to curtail fraudulent clicks. TrafficGuard's expertise in this area eliminated wasteful spending, boosting paid campaign efficiency for substantial growth gains."

Andrew Coyne Search & Performance Marketing Manager

"TrafficGuard's worth lies in more than just budget recovery via quarterly reports. It boosted commission payments, countering invalid traffic deductions. As a verified Google partner, we found dependable relief, witnessing impressive Google Ads budget impact."

Wijbren van Tuinen PPC Marketing Manager

"TrafficGuard's thorough validation process detected various types of 'bot' traffic, including basic bots mimicking human behaviour and sign-up bonus claimers. They identified over 43% of invalid traffic in our PPC funnel, surpassing competitors. Their dynamic exclusion lists cover 30,000+ IP addresses, compared to the industry average of 500 IPs, effectively eliminating invalid traffic."

Joe Tobin Head of PPC, SEO & ASO, William Hill

"ROAS rose 25% with TrafficGuard. Cleaner traffic found reliable sources and boosted budget efficiency, focusing on effective results. It's not just about stopping fraud, but also about saving time and optimizing budgets. A must for growth experts, TrafficGuard is a vital partner for success."

Gabriel Sampaio Growth Lead

"TrafficGaurd helps us detect and prevent digital ad fraud in real-time by automatically blocking invalid traffic to our website. We've experienced a remarkable decrease in fraudulent traffic, allowing us to focus our advertising budget on genuine traffic and reduce media wastage, which in return is helping us to maximize our ad performance and increase our ROAS."

Gary Foo, Lead - Growth Acquisition, Digital Business at Income

What do we protect?

Formidable fraud protection, wherever your ads are.

The best marketers are using multichannel campaigns to reach wide audiences; the worst fraudsters are doing the same. We protect digital campaigns on every front, blocking bots and fraudsters from playing havoc with your ads, wherever they may be.

Shoot straight up the SERP

With Google Search ad fraud protection, you’ll never again be burdened by repeat clickers, crafty competitors, or budget-busting bots. Just real people who want your services. Ka-ching.

Unlock the Full Potential of Your PMax Campaigns

With TrafficGuard's PMax solution, we're breaking open the black box of Google's advertising ecosystem. Gain unparalleled transparency and insights that empower you to see the full picture of your advertising efforts. No more manual optimisation or hidden metrics—just clear, actionable data for smarter campaign management.

Conquer the app store

Protecting your mobile app from fraud gives you a mega advantage when it comes to app marketplace listings and user acquisition efforts.

#Winning with social platform protection

Guarding your Meta campaigns saves precious budget from bogus clicks, meaning your ads can reach hundreds, thousands more people than before. Omg, right?

Get đź‘€ on your third party partners

Affiliate platforms are notorious for fraudulent activity and compliance chaos. We verify every engagement so you can rest assured your affiliate platforms are delivering on their promises (and dump the ones that aren’t).

Unlock the Full Potential of Your Google Ads with TrafficGuard

Boost your ROAS and save on PPC with TrafficGuard's click fraud protection. Simple setup, real results.

Our case studies

Supporting brands and business to deliver

Ready to be our next success story?

August 23, 2023

Income | Insuring against invalid traffic with TrafficGuard

Income gets a winning outcome vs. invalid traffic...

Learn more
August 7, 2023

Maximising Budget Potential for a Property Portal Website: The OnTheMarket Case Study

OnTheMarket has unlocked over ÂŁ79,000 of budget savings...

Learn more