Game changing mobile ad fraud protection

The only solution blocking fraud before it hits your mobile advertising budget.

Over 4 billion fraudulent transactions blocked and counting.

How TrafficGuard Works

The only fraud prevention solution to actively block traffic at three levels – at the click, attribution and post-attribution levels.

Click Level

TrafficGuard blocks fraudulent and invalid clicks in real time based on a wide variety of click-level indicators. Ad stacking and bot traffic are just a couple of fraud tactics TrafficGuard blocks at the click.

Attribution Level

When an app is installed, TrafficGuard validates attribution in real-time ensuring consistency in install volumes between advertisers, supply sources and intermediaries.

Post-Attribution Level

Some sophisticated tactics are only detectable after an app is installed and the “user” engages with the app. Analysis of post-install activity from thousands of campaigns every minute allows TrafficGuard to detect fraud at the post-attribution level.

Always Learning

Each level creates a cumulative data loop and strengthens TrafficGuard’s machine learning algorithms.

Get users, not installs

Make sure your advertising results in real users of your mobile app. As well as blocking non-human traffic and fraud, TrafficGuard can also block attribution of installs outside your target audience.

This ensures you only pay for advertising when it delivers you the users you want.


Sophisticated fraud protection

TrafficGuard preemptively blocks digital advertising fraud so you can:

Spend less time interpreting reports

Spend less time interpreting reports

TrafficGuard has been designed to mitigate fraud and IVT in real-time. Spend less time reconciling invoices and trying to understand complex fraud reports, more time  driving growth and optimising performance.

Optimise campaigns fast, with confidence

Optimise campaigns fast, with confidence

Fraud waits for no one, which is why reporting alone is not good enough. Blocking fraud in real-time means advertising campaigns are optimised in real-time, fuelling ROI. Clean performance data gives you the confidence to make optimisation decisions that drive campaign success.

Protect against known and unknown fraud tactics

Protect against known and unknown fraud tactics

Ad fraud is constantly mutating to avoid detection. TrafficGuard, and the boffins that train it, utilise machine learning fueled by big data to find and validate new fraud tactics as they emerge.

Detection, mitigation and reporting in one simple tool

No complex integrations, no high latency API calls. TrafficGuard provides comprehensive digital ad fraud detection, mitigation and reporting in one tool.

Transparent and granular reporting

TrafficGuard for Agencies is designed to safeguard multiple clients. Manage all your clients and campaigns, onboard new partners, and monitor performance from a single portal.

Each client and partner has access to dedicated and consistent reporting available through their own dashboard. Transactional level detail can be exported giving you and your partners complete control and transparency.


Manage all your campaigns and supply sources via one user-friendly portal.

TrafficGuard is your single source of truth, with reliable and consistent reporting between you, the advertiser, and each of your supply sources who access reporting on their own traffic. Dedicated dashboards give you and your partners complete control and transparency.


Integration with TrafficGuard

TrafficGuard is integrated with all major mobile measurement platforms.

Book a Demo

Get on the front foot in the fight against ad fraud. Book a consultation today!

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  • The industry’s only triple layered fraud prevention
  • Detection, mitigation and reporting in one simple tool
  • Real-time blocking for clean data and swift optimisation
  • Comprehensive reporting provides a single source of truth for advertisers, traffic partners, agencies and ad networks

Want to know more?

Check out the TrafficGuard video!