September 1, 2023
5
min read
Invalid Traffic and Performance Max: The dangers of black box algorithms
Instructions
If you intend to use this component with Finsweet's Table of Contents attributes follow these steps:
- Remove the current class from the content27_link item as Webflows native current state will automatically be applied.
- To add interactions which automatically expand and collapse sections in the table of contents select the content27_h-trigger element, add an element trigger and select Mouse click (tap)
- For the 1st click select the custom animation Content 28 table of contents [Expand] and for the 2nd click select the custom animation Content 28 table of contents [Collapse].
- In the Trigger Settings, deselect all checkboxes other than Desktop and above. This disables the interaction on tablet and below to prevent bugs when scrolling.
Download TrafficGuard’s ultimate guide on how invalid traffic occurs in, and impacts, Performance Max campaigns.
Google is pushing PMax hard, but marketers have issues with its opaque AI algorithm, limited control functions, and seemingly poor performance.
Read the guide to find out…
- What Performance Max is, and why marketers are complaining
- The pros and cons of Performance Max
- How invalid traffic affects this campaign type specifically
- How TrafficGuard’s Performance Max solution is built to help
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