Invalid Traffic and Performance Max: The dangers of black box algorithms
Download TrafficGuard’s ultimate guide on how invalid traffic occurs in, and impacts, Performance Max campaigns.
Google is pushing PMax hard, but marketers have issues with its opaque AI algorithm, limited control functions, and seemingly poor performance.
Read the guide to find out…
- What Performance Max is, and why marketers are complaining
- The pros and cons of Performance Max
- How invalid traffic affects this campaign type specifically
- How TrafficGuard’s Performance Max solution is built to help
Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.