Ad Fraud: Here’s How Digital Marketers are Dealing with the Billion Dollar Monster
TrafficGuard’s Himanshu Nagrecha sheds light on the onslaught of ad fraud and the emerging tech to neutralise it.
Online advertising has revolutionised the way brands engage with their consumers. However, this multi-billion dollar industry is plagued by a growing problem of ad fraud.
It refers to any malicious activity that artificially inflates ad impressions, clicks or even conversions. Typically, fraudsters employ techniques such as SDK spoofing, bot traffic and ad stacking, to trick the marketers. As a result, brands end up handing out significant portions of their spends for ad placements that never reach the audiences.
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