Competitors clicking on ads, bot traffic and click farms are just some of the ways that ad fraud drained $42 billion in ad spend last year. Protect your Adwords campaigns with TrafficGuard’s automated click fraud prevention.
No more bots, clicks farms or competitors clicks draining your ad spend. Just genuine advertising engagement.
Campaigns that reach real people who have the potential to become real customers.
On the Protect PPC Pro plan, TrafficGuard proactively stops ad fraud from infiltrating your campaigns, so that you don’t pay for invalid traffic. Focus your time and effort on optimisation and growth, and leave fraud fighting to TrafficGuard.
See your traffic quality in real-time using TrafficGuard’s dashboard and reporting. Drill in to quality by campaign, geo, source and see the status of each individual click on your account for in depth visibility. Options for team access allow you to share TrafficGuard with your team.
TrafficGuard uses parallel tracking to ensure that user experience is maintained on your ads. Every time your ad is clicked, details are sent to TrafficGuard, while the user continues on to your landing page.
TrafficGuard analyses data from each click and the intelligence gained from analysis across all its fraud prevention efforts to reliably identify sources of invalid traffic.
If TrafficGuard determines that the IP is a source of non-human traffic, it is added to your campaign blacklist automatically by TrafficGuard via the Google Ads API.
TrafficGuard proactively evaluates, prioritises, adds and removes IPs in the blacklist to ensure that you are always protected from the biggest ad fraud offenders, even if your campaign reaches its limit of IPs blocked.
Free from ad fraud, your campaigns will result in better quality leads and ROI. And the best bit – TrafficGuard takes care of the whole process for you!
As proponents of trust and transparency in digital advertising, TrafficGuard takes the privacy of clients and their end users very seriously. As such, security, privacy and compliance aren’t retrofitted to TrafficGuard but ingrained into every product feature and process that it encompasses.
TrafficGuard’s PPC protection benefits from both the immense scale of data and expertise behind our enterprise performance ad fraud prevention offering.
Processing over 3 trillion data points a month, TrafficGuard is continuously strengthening the machine learning models that operate across all of our products, including TrafficGuard’s PPC protection.
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Get set up and see the value of real-time PPC fraud prevention with your free account.
Input your Google Ads Customer ID number when prompted and then simply navigate to Google Ads to approve integration.
Protect PPC | Protect Pro PPC | |
|---|---|---|
Real-time transparency to help you protect your ad spend from fraud |
Proactive click fraud protection with granular control and team access | |
Cost | Free for up to $2,500/mo Google Ads spend | 2% of Google Ads spend |
Google Ads coverage | ||
24/7 monitoring | ||
IPv6 support | ||
Intelligent analytics | ||
Real-time reporting | ||
Real-time invalid traffic detection | ||
Automatic known-host IP blocking | ||
Real-time mitigation of fraud | ||
Automatic IP blocking | ||
Automatic range blocking | ||
Custom exclusion rules | ||
Conversion tracking | ||
Support | Email & Chat | Priority Email & Chat |
Users | Single | Multi |
Domains/Properties | Single | Multi |
Layered ad fraud prevention for monitoring impressions, clicks and events (including app installs).
Make sure your ads are viewable, by real people with the highest likelihood of converting later in the advertising journey.
