PPC Protection

PPC Protection

The industry’s most sophisticated click fraud prevention

Competitors clicking on ads, bot traffic and click farms are just some of the ways that ad fraud drained $42 billion in ad spend last year. Protect your Adwords campaigns with TrafficGuard’s automated click fraud prevention.

TrafficGuard's PPC protection can help you...

Get genuine ad engagements

Get genuine ad engagements

No more bots, clicks farms or competitors clicks draining your ad spend. Just genuine advertising engagement.

Convert more customers

Convert more customers

Campaigns that reach real people who have the potential to become real customers.

Grow your business faster

Grow your business faster

With more budget going towards attracting actual customers, you can scale your advertising confidently to achieve faster business growth.

Automated Click Fraud Prevention

On the Protect PPC Pro plan, TrafficGuard proactively stops ad fraud from infiltrating your campaigns, so that you don’t pay for invalid traffic. Focus your time and effort on optimisation and growth, and leave fraud fighting to TrafficGuard.

TrafficGuard Dashboard - Protect PPC

Real-time analytics and granular insights

See your traffic quality in real-time using TrafficGuard’s dashboard and reporting. Drill in to quality by campaign, geo, source and see the status of each individual click on your account for in depth visibility. Options for team access allow you to share TrafficGuard with your team.

TrafficGuard Dashboard - Analytics & insights
Monitoring

Monitoring

TrafficGuard uses parallel tracking to ensure that user experience is maintained on your ads. Every time your ad is clicked, details are sent to TrafficGuard, while the user continues on to your landing page.

Analysis and detection

Analysis and detection

TrafficGuard analyses data from each click and the intelligence gained from analysis across all its fraud prevention efforts to reliably identify sources of invalid traffic.

Protection

Protection

If TrafficGuard determines that the IP is a source of non-human traffic, it is added to your campaign blacklist automatically by TrafficGuard via the Google Ads API.

Maintenance of exclusion list

Maintenance of exclusion list

TrafficGuard proactively evaluates, prioritises, adds and removes IPs in the blacklist to ensure that you are always protected from the biggest ad fraud offenders, even if your campaign reaches its limit of IPs blocked.

Saving you money and time

Saving you money and time

Free from ad fraud, your campaigns will result in better quality leads and ROI. And the best bit – TrafficGuard takes care of the whole process for you!

Compliant by design

As proponents of trust and transparency in digital advertising, TrafficGuard takes the privacy of clients and their end users very seriously. As such, security, privacy and compliance aren’t retrofitted to TrafficGuard but ingrained into every product feature and process that it encompasses.

Enterprise-level protection for all

TrafficGuard’s PPC protection benefits from both the immense scale of data and expertise behind our enterprise performance ad fraud prevention offering.

Processing over 3 trillion data points a month, TrafficGuard is continuously strengthening the machine learning models that operate across all of our products, including TrafficGuard’s PPC protection.

Feature rich PPC protection

  • Full coverage over Google Ads campaigns
  • 24/7 monitoring
  • Automated IP blocking in Google Ads
  • Superior fraud mitigation
  • IPv6 support
  • Detailed reporting and analytics
  • Real-time dashboards
  • Expert support
  • Automated IP Range Blocking
  • Single user and team options
  • Single and multi domain/property protection

Get set up in 3 easy steps

You are just minutes away from the most comprehensive protection for your Google Ads campaigns.

 

Sign up to TrafficGuard

Sign up to TrafficGuard

Get set up and see the value of real-time PPC fraud prevention with your free account.

Turn on Google Ads

Turn on Google Ads

Input your Google Ads Customer ID number when prompted and then simply navigate to Google Ads to approve integration.

Set up website

Set up website

Follow set up prompts to create a Property. Then paste the code snippet TrafficGuard generates for you on your website.

Get started today!

Advertising needs change as businesses grow. We’ll help you protect your ad spend throughout your journey with price plans for any ad budget.

Protect PPC

Protect Pro PPC

Free

Real-time transparency to help you protect your ad spend from fraud

Pay as you go

Proactive click fraud protection with granular control and team access

Cost
Free for up to $2,500/mo Google Ads spend 
2% of Google Ads spend 
Google Ads coverage
24/7 monitoring
IPv6 support
Intelligent analytics
Real-time reporting
Real-time invalid traffic detection
Automatic known-host IP blocking
Real-time mitigation of fraud
Automatic IP blocking
Automatic range blocking
Custom exclusion rules
Conversion tracking
Support
Email & Chat 
Priority Email & Chat 
Users
Single 
Multi 
Domains/Properties
Single 
Multi 

Universal Protection

Other products in TrafficGuard's Universal Digital Advertising Verification Suite

  • Performance ad fraud protection

    Layered ad fraud prevention for monitoring impressions, clicks and events (including app installs).

    Learn More

  • Impression protection

    Make sure your ads are viewable, by real people with the highest likelihood of converting later in the advertising journey.

    Learn More