TrafficGuard for Ad Networks & Agencies
Give your clients the protection they deserve and advertising results to impress.
Ad networks and agencies are often at the mercy of the clients’ schedules for reporting. With TrafficGuard, you can take control of your traffic quality and get the data you need to drive advertising performance when you need it.
Delight your clients with superior advertising performance
The best advertising performance comes from decisions based on accurate and timely data. As an ad network, it is sometimes difficult to get performance data with enough detail when you need it to effectively optimise. Using TrafficGuard you get a real-time view of traffic quality across your traffic, as granular as sub source and site-ID, in one platform, enabling you to drive more effective optimisation.
With real-time fraud prevention, you can protect your reputation by preventing invalid traffic, before it reaches your clients.
Remove the burden of manual invoice reconciliation
Using TrafficGuard you can prevent invalid traffic and verify attribution in real-time. This means your traffic sources aren’t misattributed for advertising engagement and everyone has the same numbers at billing time.
Grow your reach safely
Knowing your ad spend is protected by TrafficGuard, you can safely onboard new traffic sources without putting your clients’ advertising performance or your own reputation in jeopardy.
Protect your business from retrospective rejection and disputes
Is the whole traffic source invalid or just some of its traffic? Unfortunately, many of the vendors your clients use for verification can’t answer this question. As a result, when any invalid traffic makes its way through your network, they aggressively and retrospectively reject all the conversions you have delivered.
Ultimately, this is harmful to you and the performance of your clients’ advertising campaigns.
Using TrafficGuard, you can prevent invalid clicks reaching the MMP keeping your traffic clean, reducing the opportunity for misattribution while also protecting the valid conversions you have already delivered.
Want to know more about how TrafficGuard is helping ad networks and agencies like yours drive better advertising performance?
Other types of business
Why TrafficGuard is the best protection from ad fraud for ad networks
Our world-class automated fraud prevention platform is designed to help you take your digital marketing to the next level. It puts you in full control with features such as pre-bid exclusions for programmatic campaigns, real-time attribution verification, and customizable validation rules.
TrafficGuard gives ad networks and agencies the ability to maximize returns on advertising spend in a way that was not previously possible, a fact that is guaranteed to please your clients. Whatever industries and market sectors you are working in, you can offer a much higher quality of service to your clients with TrafficGuard ad fraud prevention.
Combating ad fraud for agencies across multiple channels
TrafficGuard can be configured to provide outstanding protection across multiple channels, making it the perfect choice for digital ad networks that want to stay ahead of the game. Comprehensive ad fraud prevention, combined with detailed reporting functionality, makes TrafficGuard the obvious choice for agencies and networks focused on delivering meaningful performance improvements to their customers. Covering everything from apps and social media to affiliate marketing and PPC campaigns, it’s the only protection from ad fraud for agencies that you will ever need.
How does an ad network detect click fraud?
The best way for any ad network to detect click fraud is to adopt a universal ad fraud prevention platform such as TrafficGuard. It really is the only effective solution as it provides real-time monitoring and protection across all digital advertising channels and can be customized to suit your specific requirements.
Why is ad fraud prevention software so important for agencies and ad networks?
Ad agencies and networks are judged on the results they can achieve and, most importantly, how efficiently they can achieve these results. Without effective ad fraud prevention software, you simply won’t be able to match or beat your competitors as far as value for money is concerned. Clients want to be sure their money is being spent on reaching genuine prospects, and a first-class ad fraud prevention solution is the only way to achieve this aim.
What sets TrafficGuard apart from other ad fraud prevention software?
TrafficGuard is the world's first solution offering full-funnel protection from ad fraud for agencies. It’s also the only ad verification and fraud prevention platform available globally on Google Cloud Marketplace.