TrafficGuard Pairs with RavenTrack to Tackle Fraud in Sports Betting

Perth-based digital ad verification and fraud prevention platform, TrafficGuard, today has partnered with online gaming affiliate tracking RavenTrack aimed at helping brands and advertisers to maximise their returns on ad spend on their affiliate marketing with invalid traffic and ad fraud prevention.

Leading digital ad verification and fraud prevention platform, TrafficGuard, today announced a partnership with online gaming affiliate tracking RavenTrack aimed at helping brands and advertisers to maximise their returns on ad spend on their affiliate marketing with invalid traffic and ad fraud prevention.

Juniper Research estimates that by 2023, the global cost of digital advertising ad fraud will reach $100 billion.

By integrating into RavenTrack’s platform, TrafficGuard is enabling brands and advertisers using their market-leading software to maximise their budget and access more accurate data.

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