The Best PPC Software & Tools For 2022
The Best PPC Software & Tools For 2022
PPC, or pay-per-click advertising, has been around for over two decades. Some think it's old, outdated, and only useful for large companies, but industry experts agree it's still one of the best traffic generation methods to get people to your website or store. PPC can increase sales and improve profitability — but only if you know how to do it and use the right PPC automation tools.
We've compiled a short list of the best PPC tools you need to start using today if you want to dominate your niche. But before we delve into the list, let us first demystify what PPC tools are and how they can help your business.
What is PPC software, and why is it important?
These days, success in PPC is about more than the ads themselves. One must also consider ad placement, keyword and competitive research, copywriting, bid management, and fraud protection, to name a few — that's a lot of work. This is why the best marketers need valuable PPC automation software at their disposal.
PPC software enables companies to create, manage, adjust, and measure the effectiveness of PPC campaigns. And with the modernization of PPC, there is a greater need for PPC automation tools to support the evolution. Let's take a look at the best ones available today!
4 best PPC software and tools for 2022
There are many different PPC automation tools on the market, but four stand out from the rest. Each tool has its strengths and limitations, but they can help boost your PPC campaigns.
1. Best PPC automation tool for campaign management — Google Ads
Google Ads, formerly Google Adwords, is the most popular PPC tool. Millions of businesses use it, and it's easy to see why — it's free to sign up, and Google makes it incredibly easy to get started in just a few clicks.
Google Ads is a great end-to-end tool for many businesses. It's intuitive to use and understand and has a well-designed interface. This impressive PPC automation software lets you perform anything from analysis and implementation to tracking your ads.
It also has some fantastic tools to help with research and campaign preparation. These tools include the Keyword Planner, which can help you determine and analyze possible keywords to improve the reach of your ads. While other services are worth checking out, Google Ads is still the world's most practical and widely used PPC automation software.
2. Best PPC automation tool for analysis — Google Analytics
Although you get some degree of analysis with the Google Ads tool, Google Analytics takes it further. It gives you a deeper, more detailed understanding of your ads' performance. The best part — this is also a free tool. You can use Google Analytics to track your website's traffic, conversions, cost per click, and more. It monitors all this information in real time, so you can adjust your campaign accordingly.
Google Analytics also lets you see where your visitors are coming from, which pages they visit on your site and how long they stay there. You can even dive into specific demographics like age, gender, and location to understand if there are any correlations between these factors and conversion rates or bounce rates. All you have to do to maximize this tool is to link it to your existing Google Ads account.
3. Best PPC automation tool for fraud protection — TrafficGuard
With the increasing competition in the PPC world, PPC fraud has become a severe issue in recent years. Click fraud is an unethical method where malicious bots initiate illegitimate clicks on your campaigns to sabotage your ad spend. You've probably been a victim of this if, at one point, your clicks skyrocketed, but they barely translated to an acceptable conversion rate.
TrafficGuard is a tool that helps you identify and block fraudulent traffic in your campaigns before they drain your marketing budget. Our company has an impressive team of data scientists and engineers who have built the most comprehensive solution designed to address ad fraud. With TrafficGuard's real-time click protection, fraud mitigation, detailed reporting, and extensive support, you can stay on top of your PPC campaigns, ward off those pesky fraudsters, and safeguard your precious marketing funds.
TrafficGuard also has many other helpful tools for various purposes like search traffic optimization and performance analysis. Whether you're an established brand looking to optimize your ad spend or an agency searching for better ways to impress and serve your clients, TrafficGuard can help.
4. Best PPC software for landing page testing — VWO
Landing pages are a critical part of any successful PPC campaign. These pages allow you to build trust with your target audience and help them take action. At the end of the day, conversion is the name of the game. If you're using well-optimized landing pages, you're taking advantage of a significant opportunity to increase sales.
The good news is that plenty of tools are available to help you test and analyze your landing pages. One of the best A/B testers out there is VWO, which allows you to experiment with different versions of your landing pages and get immediate results on which ones convert best. With VWO, you can aggregate any metric you want for a more accurate result. You can efficiently conduct experiments on your landing pages, analyze the results, and maximize the pages that work best.
A final word on the best PPC software
That rounds up our short list of the best PPC software for 2022! The options we listed here are deemed the most essential to optimize your ad spend immediately. You're welcome to scour the market for other PPC automation software and find what fits your business best.
Whatever tools you choose, don’t forget the basics — craft your ads with adequate research, monitor and analyze, and then diligently test your landing pages. After that, don’t forget to protect your campaigns from illegal clicks with TrafficGuard.
Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.