Free Interactive Tool
How Much of Your Ad Spend Is Actually Wasted on Invalid Traffic?
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Plug in your real numbers. Get a dollar figure you can take to your next budget review. Built on the latest IVT benchmarks by platform and industry*
172B
Losses to ad fraud globally in 2025
$180K
Lost to click fraud every minute in the US in 2025
20%
Of digital traffic is non-human
*IVT rate estimates are based on industry benchmarks published 2023–2025 by leading measurement providers, and TrafficGuard data across 10,000+ customers. Figures reflect industry averages and will vary by advertiser.
WHAT YOU GET
Not Another Vanity PDF.
A Tool That Does the Math for You.
You Input
Your spend, CPCs and conversion rates
We Calculate
Platform-specific IVT benchmarks applied to your data
You See
Your real wasted spend, true CPA and hidden conversions
Your Estimated Wasted Spend
See a monthly and annual dollar figure of what you're likely losing to invalid traffic, based on your actual budget per channel.
Your True CPA And ROAS
Strip out the invalid traffic and see what your cost per acquisition and return on ad spend would actually look like.
IVT Benchmarks By Platform
Pre-loaded with the latest invalid traffic rates for Google, Meta, TikTok, LinkedIn, programmatic and more.
TrafficGuard is trusted by 10,000+ advertisers across multiple industries
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LATEST IVT BENCHMARKS
The Numbers Your CFO Hasn’t Seen Yet
These are industry averages. Your actual rate could be 2-3x higher. The calculator lets you estimate it before you measure it.
META
24.2%
avg. IVT rate
LINKEDIN
19.9%
avg. IVT rate
AFFILIATE
15%
avg. misattribution
GOOGLE ADS
7.6%
avg. IVT rate
Source: TrafficGuard IVT benchmark report taken from 10,000+ advertisers across multiple industries.
HOW IT WORKS
Four Steps to Your Real Numbers
1
Plug In Your Data
Enter your monthly spend per channel, your CPCs, conversion rates and industry vertical. Takes under two minutes.
2
See The Waste
The spreadsheet auto-calculates your estimated wasted spend using platform-specific IVT benchmarks. Monthly and annual view.
3
Take It To Your Next QBR
Walk into your budget meeting with a data-backed view of what you're actually paying vs what you think you're paying.
4
Audit Your Campaigns
Estimates only go so far. Start a free
TrafficGuard trial to see your actual IVT rate, block it in real time, and
stop paying for fake clicks.
TrafficGuard trial to see your actual IVT rate, block it in real time, and
stop paying for fake clicks.
These Are Industry Averages. Want Your Real Number?
Your actual IVT rate could be 2-3x higher or lower. Get a free TrafficGuard audit to find out exactly what you're losing.
